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Car sales fail to pick up in December

10/01/2020 | Author: Autoguide | 0 Comments Back To Home   < Previous News   |   Next news >

2019 ends on a gloomy note

Sales figures for December 2019 continued to paint a gloomy picture with many carmakers reporting declining sales. The slowdown in the auto industry persisted last month despite automakers' efforts to rack up more sales by offering lucrative deals. 
Hyundai, the second largest carmaker in the country, sold 37,953 units last month as compared to 42,093 units during the same period in 2018, noting a year-on-year drop of 9.8 per cent. This is in contrast with the South Korean company reporting 2 per cent growth in November 2019 as compared to November 2018. 
In order to continue the positive trend, the company had offered deals on most of its products last month, including Creta. But this didn’t seem to have worked for the brand. Hyundai also reported overall sales decline of 7.2 per cent in 2019, from 5,50,002 units in 2018 to 5,10,260 units last year. 
“The year 2019 has been challenging for the Indian automotive industry,” Mr Tarun Garg, Hyundai’s Director for Sales, Marketing and Services, said. “Even in such adverse conditions, Hyundai Motor India as committed has launched four new benchmark products in different segments”, he added.
On the other hand, sales of Maruti Suzuki rose by 3.9 per cent year-on-year in December. The market leader sold 133,296 units in December 2019, compared to 128,338 units in December 2018. Its total export sales grew by 10.2 per cent to 7,561 units.
Tata Motors reported a decline of 13.8 per cent in December sales, compared to December 2018. While the automaker sold 54,439 units in December 2018, this declined to 46,903 units. Domestic vehicle sales fell by 12 per cent to 44,254 vehicles in December, compared to 50,440 units in December 2018.
Honda Cars India Limited reported a decline of 36 pc in domestic sales, from 13,139 units in December 2018 to 8,412 in December 2019. The company said the data was on expected lines. “In order to avoid any leftover BS-IV stocks, we channelised our resources more towards liquidating them,” Honda Cars’ Senior Vice-President, Mr Rajesh Goel, said.
Sales of tractor maker Escorts Limited fell by 10 per cent in December, to 4,114 units. Domestic sales fell 9.6 pc to 3,806 units while exports fell 20.2 pc to 308 units.
MG, which has been on a roll since the launch of Hector in the country, reported negative growth for the second consecutive month. The company sold 3,239 units of the SUV in December 2019 as compared to 3,021 units in November, marking a 6.7 per cent decline in sales. 
Japanese carmaker Toyota reported a massive 45 per cent drop in sales in December 2019 over the same period the previous year. The company reported that it retailed 6,544 units last month as opposed to 11,836 units in December 2018.
But December discounts seemed to have worked well for Nissan, which reported a 49 per cent growth over November 2019, selling 2,169 units in December 2019 as compared to 1,455 units in November 2019. The spike in the sales can be ascribed to the hefty benefits offered by the company on a number of vehicles, including Nissan Kicks as well as Datsun redi-GO. The company also reported exports of 10,791 units last month, its highest ever month shipment from India in the last five years.
Mr Rakesh Srivastava, Managing Director, Nissan Motor India, said, "Domestic volume increase of 49 per cent month-on-month with improved performance of Kicks showcases the strength of Nissan’s global SUV DNA. Going forward, we are aligning our business strategy for sustainable growth volume with Nissan as primary brand with introduction of multiple new product offerings while also strengthening the value propositions in Datsun products."
The industry experienced its worst year in two decades in 2019, a leading newspaper reported quoting industry insiders. 
Sales of passenger vehicles fell below the three million mark for the first time since 2016, it said.
“It had been a tough year, but now we look forward to the New Year with optimism,” Mr Shashanak Srivastava, Director (Marketing and Sales), Maruti Suzuki India, told the daily. Mr Rajesh Goel of Honda Cars said the market has bottomed out for now, but it will take a few quarters to recover. 

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