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Archives

Cognizant digital solution for MG Hector

10/09/2019 | Author: Autoguide | 0 Comments Back To Home   < Previous News   |   Next news >

MG Hector

IT major Cognizant said on August 20 that it has designed and implemented a digital solution to help automotive player MG Motor deliver a seamless experience to customers of the Hector SUV -- the group's ‘connected internet car.’ 
 
Cognizant's customer experience and enterprise management solution is part of MG Motor’s integrated marketing and engagement programme across multiple channels.
 
Cognizant’s team developed the hyper-personalised digital channels that provide a quality experience for current as well as prospective customers as they interact with MG Motor India representatives throughout the pre-sales, sales and post-sales lifecycles.
 
Cognizant's enterprise planning and management platform, based on SAP technology, also optimises key enterprise processes including production, sales, distribution, materials/warehouse management, and finance, the IT company said. 
 
“Today’s digital native car buyers and drivers demand highly personalised and deeply engaging experiences,” Mr Jayajyoti Sengupta, Head of Asia-Pacific and Japan, Cognizant, said. 
 
“In the competitive automobile industry, companies are harnessing cutting-edge digital technologies to better integrate front and back office processes and deliver meaningful experiences to their customers, while also gaining operational efficiencies that help increase speed-to-market," he added.
 
 

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