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Dealers rank Toyota highest in satisfaction

07/06/2016 | Author: Autoguide | 0 Comments Back To Home   < Previous News   |   Next news >

Toyota ranks highest in dealer satisfaction

Toyota has been ranked highest in satisfaction by the dealers, according to a JD Power study. The company received the ranking for the sixth consecutive year.
 
According to the JD Power 2016 India Dealer Satisfaction with Automotive Manufacturers Index (DSWAMI) Study, nearly half of all automotive dealers in India expect to be profitable in the 2016 financial year as the India passenger-car market begins to recover from an economic slowdown,.
 
Now in its sixth year, the study measures dealer satisfaction with vehicle manufacturers or importers in India and identifies dealer attitudes regarding the automotive retail business. Overall dealer satisfaction is determined by examining nine factors: marketing and sales activities; product; vehicle ordering and delivery; sales team; parts; warranty claims; after-sales team; training; and support from the manufacturer.
 
The study finds that 49 per cent of all dealerships in India expect to make a profit in fiscal year 2016. Dealerships based in India’s six largest cities are more optimistic about their financial performance this year, as 52 per cent expect to make a profit—the highest percentage in the past five years—with half expecting their profitability in fiscal 2016 to be higher than in the previous fiscal year. 
 
Automakers are doing their part to help dealer profitability, extending financial support to their dealers in several areas to make it easier for them to conduct business and ensure they remain viable. In 2016, 62 per cent of the dealers indicate that car manufacturers are offering them financial assistance to purchase new-vehicle inventory, up from 55 per cent in 2015.
 
According to Mr Mohit Arora, Executive Director, JD Power, Singapore, “Dealers greatly benefit from closer and stronger working relationships with their manufacturer. Automakers that are able to express their commitment to the dealerships by assisting them in areas where they need support are likely to see greater dealer satisfaction and loyalty.”
 
“With the economy projected for strong growth in this financial year, and increased consumer spending capability, manufacturers will likely turn to new-model launches and updates of existing models to drive new-vehicles sales,” said Mr Shantanu Nandi Majumdar, Director, JD Power, Singapore. “In this scenario, manufacturer support in areas such as marketing and sales activities and product training are likely to help convert shoppers into buyers”, he added.
 
Accordign to the study rankings, Toyota ranks highest in dealer satisfaction with a score of 924, performing particularly well in all factors. Maruti Suzuki ranks second with a score of 895, followed by Hyundai (890), Renault (889) and Honda (884).
 
The 2016 India DSWAMI study is based on responses from 754 dealer principals or dealership general managers located in more than 200 cities throughout India. It was conducted in association with the Federation of Automobile Dealers Associations (FADA) and was fielded from January through March 2016.
 

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