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Hero MotoCorp starts home delivery of 2-wheelers

07/10/2019 | Author: Autoguide | 0 Comments Back To Home   < Previous News   |   Next news >

Hero MotoCorp

Hero MotoCorp has set a new benchmark for customer service in the two-wheeler industry with its latest initiative. As part of the new convenience service, the company will deliver new two-wheelers to the customers literally at their doorstep – at a nominal charge. 
 
A first-of-its-kind initiative in the two-wheeler industry, this service is currently available in three cities, including Mumbai, Bengaluru and Noida. The company plans to expand it to 25 cities over the next few months in a phased manner. 
 
Mr Sanjay Bhan, Head of Sales, Aftersales & Parts Business, Hero MotoCorp, said, “Our new initiative will raise the bar for customer experience in the two-wheeler category. As the youth of today increasingly look for value-added services in every purchase that they make, brands have to step-up their strategic thinking to stay ahead of the curve in a rapidly evolving market environment.” 
 
Hero MotoCorp has been a pioneer in the e-commerce space, having partnered with an e-commerce portal to sell two-wheelers online. In 2018, it pioneered the two-wheeler spare-parts’ online retail through its official portal. Buoyed by its success, the company subsequently shifted the online booking of Hero products from its official company website to this portal, which has since received nearly 4,000 bookings. 
 

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