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Hyundai launches Aura

01/02/2020 | Author: Autoguide | 0 Comments Back To Home   < Previous News   |   Next news >

The launch ceremony

Hyundai Motor on January 21 launched Aura, which it said, will redefine the sedan segment with its best-in-class features, powertrain options and premium cabin design. The new sedan, according to the company, is targeted at young aspirational customers.
Speaking at the launch, Mr SS Kim, MD & CEO, Hyundai Motor India Ltd, said, “The all-new Aura marks industry’s first and the most significant launch of the Deacde-2020.  The all-new Aura conveys a modern and stunning design, offering versatile characteristics exhibiting elegant styling and bold character form to deliver a fresh interpretation of Hyundai’s signature design language of ‘Sensuous Sportiness’ specifically crafted for progressive urban and millennial customers.”
“The all-new Aura will be India’s only sedan equipped BS-VI diesel 1.2Litre ECOTORQ engine, offering superior power, superior performance and fuel-efficiency. With class-leading features and superior performance, the all-new Aura will be a game-changer product creating a new excitement and establish new benchmarks in the automobile industry”, he added.
The development direction of Aura is defined by ‘Vibrance of Positivity’ and ‘Spirit to Go the Distance’ of Indian millennial. Defined by the harmony between the four fundamental elements of proportion, architecture, styling and technology, said a company press release. The design aim, it said, is to bring Instinctive Beauty, Create Emotional Value and Desirability, resulting in a Shimmering Sculpture of ‘Sensuous Sportiness’. 
Hyundai Aura, said the company, is defined by five key pillars: stunning and modern design, premium and spacious interiors, class-leading convenience and technology, advanced and enthusiastic powertrain options and complete peace of mind 
Aura ‘speaks of opulence’ with its contemporary and stunning design and enhanced interiors and exteriors.  The front profile showcases unique twin Boomerang Daytime Running Lamps (DRL) integrated with premium satin front grille with projector-type headlamps and fog lamps. The stylish Z-shaped LED tail-lamps give a sporty stance to the car. The side profile indicates unique sportiness through its coupe-like styling and luxurious volume and solid wheel-arches created by two unique character lines and R15 diamond cut-type alloy wheel. The sedan has distinctive rear design with emphasis on wide stance, robust sporty bumper design and LED tail lamp with stylish three-dimensional outer lens. The trunk lid garnish of chrome strip with glossy black wraparound makes it the trendiest sedan, said the company.  
Hyundai Aura will have several firsts to its credit. It comes with 1.2-litre  BS-VI ECOTORQ diesel engine, Kappa 1.0 Litre BS 6 Turbo GDI Petrol, 1.2 Litre MPI BS 6 Petrol, offering superior power, performance and fuel-efficiency.
Aura comes with smart auto AMT which is easy to use and uses advanced in-house Hyundai Technology Electric Actuator which enables smooth shifting of gears.
The car is built on strong body structure with integrated 65 per cent High Strength Steel (HSS) application that ensures light bodyweight with high strength. 
Aura, said a company press release, is extremely agile and reliable in handling with quick settled ride comfort providing best ride and handling performance. The steering is fitted with higher capacity motor for quicker response with increased tatio for better feedback. The suspension spring stiffness is increased for controlled body motion with tuned damper valve for excellent round feel. 
The sedan has advanced 20.25-cm touchscreen infotainment with smart phone connectivity along with Arkamys Premium Sound, 13.46- cm digital speedometer and multi-information display and wireless charger.  
Aura, claims the company, will provide complete peace of mind with – ‘Wonder Warranty’ with option of three years/1,00,000 km or four  Years/50,000 km or five Years/40,000 km along with roadside assistance. 

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