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Jawa donates 1.49 Cr to Armed Forces Flag Day Fund

18/05/2019 | Author: Autoguide | 0 Comments Back To Home   < Previous News   |   Next news >

Handing over the cheque

Jawa Motorcycles’ ‘ForeverHeroes’ initiative that started with a fundraiser event in Mumbai continued with the handover of proceeds of the auction to the Armed Forces Flag Day Fund at a ceremony in the national Capital. 
 
Classic Legends raised a sum of Rs 1,49,25,000 by auctioning 13 motorcycles from its first batch of production motorcycles. The handover was done by Classic Legends to Kendriya Sainik Board, Ministry of Defence at a joint ceremony in the presence of eminent armed forces veterans, war heroes and officers. 
 
Speaking on the occasion Mr Anupam Thareja, Co-founder, Classic Legends Pvt. Ltd. and Founder and Managing Partner, Phi Capital, said, “This thought was born out of a cause that touches our personal nerve as well as the ethos of the company. We started with a modest target but were surprised by the participation of friends of Jawa; fans and community, truly in the spirit of this brand. We had people bidding for Jawas not just from metros like Bombay and Delhi but all the way from Krishnagiri in the south to diamond city Surat.” 
 
Mr Ashish Joshi, CEO, Classic Legends, said, “ForeverHeroes is not just a Classic Legends initiative. Rather, it is a movement created by Jawa riders as well as the motorcycling community who came forward to support this cause and helped us raise this amount. It is true that the sacrifices made by martyrs can never be weighed, but we will be glad if this gesture can contribute to the welfare of their family members.”
 
Brig. Mrigendra Kumar SM, Secretary, Kendriya Sainik Board, said, “ForeverHeroes initiative is a thoughtful step towards the benefit of the families of armed forces personnel by Jawa Motorcycles. What sets this apart is the way the brand has brought the motorcycling community aware of the sacrifices that the armed forces make to keep our country safe.  We appreciate this gesture and it is our duty to ensure that it makes a difference to many lives by contributing to their better future.”
 
As a young automobile start-up in the country, Classic Legends wanted to inculcate a sense of gratitude towards the armed forces in this early phase of the company’s development of culture and values.
 
Given the resounding demand to its motorcycles, Jawa auctioned the first few motorcycles in the open market and will donate the proceeds towards a benevolent cause of the Armed Forces.
 

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