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Archives

Mahindra drives in Thar 700

10/07/2019 | Author: Autoguide | 0 Comments Back To Home   < Previous News   |   Next news >

Mahindra Thar 700

Mahindra & Mahindra on June 17 announced the launch of Thar 700, the last batch of 700 units of the iconic 4x4 off-road SUV in its current avatar. 
 
It comes packed with unique and differentiated features and will be competitively priced at Rs. 9.99 lakh (ex-showroom Delhi). 
 
Thar 700 aptly marks the 70 years legacy of Mahindra, as its lineage traces back to 1949 when the first Mahindra vehicle was built in India. With its go anywhere capability, Thar is a true-blue off-roader and  a typical Mahindra breed that exemplifies the company’s rich 4x4 heritage. The Thar 700, a limited special edition of the iconic brand, will be available in an all-new Aquamarine colour, in addition to the popular colour of Napoli Black. 
 
The highlight of Thar 700 will be a special badge on the vehicle with signature of Mr Anand Mahindra, Chairman – Mahindra Group.
 
To further enhance its appeal, Thar 700 will sport exterior and interior changes like stylised 5-spoke alloy wheels, decals on the side and bonnet, black finish on the grille, silver finish on the front bumper, leatherette upholstery with Thar logo on the front seats and anti-lock braking system (ABS).
 
Speaking on the special edition Thar 700, Mr Veejay Ram Nakra, Chief of Sales and Marketing, Automotive Division, Mahindra & Mahindra Ltd, said, “We are delighted to introduce the last 700 units of our iconic off-roader, Thar, in its current avatar. We believe that the enthusiasts will see it as their last chance to own a piece of this Mahindra legacy, as a must-have garage collectible. The Thar is clearly an extension of our 70 years legacy and what brand Mahindra stands for. Over the years, it has successfully shaped the lifestyle vehicle segment while being popular with the off-road tribe.”
 
 

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