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Mahindra's first global SUV named XUV500

15/09/2011 | Author: Autoguide | 0 Comments Back To Home   < Previous News   |   Next news >

The launch of XUV 500

THE country’s largest utility vehicle manufacturer, Mahindra & Mahindra is launching a new range of SUVs suitable for the global market soon. The SUV named SUV500 will be launched simultaneously in India and South Africa, and will be priced between Rs. 12 to Rs. 16 lakh. Designed and developed entirely in-house by Mahindra, the XUV500 is Mahindra’s first global SUV platform, with significant inputs in styling and development from customers across the globe. Consumer research for the Mahindra XUV500 was carried out in various Western markets, South Africa and India, with testing and validation of the product being done across Europe, Australia and South Africa among others. Conceptualised with the aim of creating an altogether new category between the Scorpio and high end SUVs, the XUV500 is the next generation SUV targeted at GenX. It is contemporary and stylised with sophisticated technologies incorporating the best in-class global manufacturing quality. It is also the country’s first indigenously developed monocoque SUV with the first transverse engine offering from Mahindra. The XUV500, will be manufactured at M&M’s future-ready manufacturing facility at Chakan in Maharashtra. Dr Pawan Goenka, President, Automotive  &  Farm  Equipment Sectors, M&M Ltd said “We are all set to create a new milestone with the launch of the Mahindra XUV500 which truly embodies and encapsulates the essence of the Mahindra Rise philosophy. Having extensively tested and validated our product with global and Indian customers alike, I am happy to add that we will simultaneously launch the XUV500 in South Africa under the same brand name. Mr Rajesh Jejurikar, Chief Executive, Automotive Division, M&M Ltd said, “The Mahindra brand has evolved over time.  Today it enjoys the strongest equity in the SUV category.  Therefore, Mahindra will now be the lead brand for the XUV500. Additionally, with the XUV500 we are attempting to create a new category in the SUV segment, that will not only challenge the conventional but will also certainly translate into double customer delight.” Mahindra has today evolved as the market leader in the SUV segment with a market share of 60.5 per cent, largely based on the domestic and international successes of its Bolero, the Scorpio and the Xylo. In fact, the Bolero launched in 2000 continues to evolve and has remained India’s No. 1 selling SUV for the last five consecutive years. In a similar vein, the Xylo too has created a distinct niche for itself in the sedan – plus category.  

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