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Mercedes announces digital initiatives

12/10/2019 | Author: Autoguide | 0 Comments Back To Home   < Previous News   |   Next news >

Mercedes digital initiative

As part of its global sales initiative ‘Best Customer Experience 4.0’, Mercedes-Benz is digitising the entire ‘customer experience’ in India. The luxury carmaker on October 1 announced a host of digital initiatives that promise to redefine the customer’s experience with the brand in India. It announced the rollout of its connect features ‘Mercedes me Adapter’ and ‘Mercedes me connect’ in a phase-wise manner, and the commencement of the e-commerce business in the country.  
 
Mr Martin Schwenk, MD, Mercedes-Benz India, said, “As the luxury car market leader, we know the pulse of our customers and always want to take the experience with our brand to the next level. With the advent of digitisation the customer needs across the country are rapidly changing, and we are already taking key steps towards creating a luxury customer experience to stay ahead of the curve. Today’s customers want to experience the brand anytime and anywhere - online and offline.  We have created numerous channels, products and services to further focus on the ease of interaction for our customers. These novel initiatives promises our customers a seamless communication with the brand resulting in a convenient yet enjoyable luxury car ownership experience, irrespective of time or geographical location.” 
 
True to the core brand value of safety and security, the company pays special attention to the protection of customer data and attaches great importance to transparency and the responsible handling of data. 
 
The customers themselves decide at any time, which services they want to use and which data they want to share. 
 
The company is on its way to be European ‘General Data Protection Regulation’ (GDPR)-compliant ahead of the Indian data protection legislation.
 
With ‘Customer Experience’, Mercedes-Benz is now conveniently available on numerous channels along their journey - online and offline.  This includes the three key phases of Exploration, Purchase and Ownership. The company’s new digital initiatives revolve around these phases to create an immersive luxury experience for customers.
 

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