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Motoroyale announces 7 launches & 5 tie-ups

03/11/2018 | Author: Autoguide | 0 Comments Back To Home   < Previous News   |   Next news >

Mr Ajinkya Firodia at the announcement

Motoroyale, Kinetic group’s multi-brand superbikes venture, on October 11 announced three global brand tie-ups and the launch of seven new superbikes in the country.
 
In an endeavour to be the one-stop shop for bike enthusiasts, Motoroyale will provide Supersports, Street Nakeds, Cruisers, Hipsters, Off Roaders, Tourers and many other motorcycle segments in six cities in India
Motoroyale also announced tie-ups with three additional international brands - SWM, FB Mondial and Hyosung. SWM and FB Mondial are both Italian heritage brands, while Hyosung is based out of South Korea and was first launched in India by the Kinetic group and has a base of 7000 customers. The Hyosung’s are built for comfort, speed, quality and a value for money proposition. 
 
In May 2016, the company had announced its first brand association with Italian brand MV Agusta followed by an international joint venture with Norton, a British motorcycle brand, in November 2017.
 
Of the seven products unveiled, the Brutale 800 RR offers the best power to weight ratio in the market, with 140 BHP making it a real monster. Norton makes the popular Commando and Dominator motorcycles, which are 961 cc, all British marquee classics. Motoroyale announced the 37-unit limited edition Norton Commando and Dominator exclusively for India.  
 
Motoroyale launched SWM based in Italy with its first product, the SuperDual which is a true on road-off road motorcycle making it one-of-its-kind. The company also announced an all-new category of the Hipster, with the FB Mondial’s HPS 300, which is a modern retro motorcycle for people with taste. The Aquila 650 and the GT 250 R complete the range of Motoroyale by offering cruisers and sports bikes at a very attractive price point.
 
These brands will now be available through Motoroyale, which is part of the Kinetic group, a name that has resonated in the country for the last four decades, having launched products like ‘Luna’ and ‘Kinetic Honda’ 
Mr Ajinkya Firodia, Managing Director, Motoroyale, said, “A two wheeler is an extension of you, it defines you, and all of us are unique with different tastes, then why should our motorcycle be the same? Hence taking my legacy forward, I envisaged giving motorcycling its real due by not restricting it as a commuter but as a passion. The result of which was Motoroyale, India’s only multi-brand superbike company that offers a range of products starting from 250 cc to 1000 cc, covering different categories and genres like cruisers, tourers, supersports, adventure tourers and nakeds.”
 
Motoroyale, he said, “is the heaven of motorcycles which is a one-stop shop for one and all where they will get exotic and never seen motorcycles all under one roof.  Each tie-up offers the customers, dealers and the market a unique proposition to cater to the requirements and choices of all superbikers”. 
 
The motorcycles will be assembled in India at Kinetic’s plant in a dedicated space for Motoroyale stretched over 52 acres in Ahmednagar, which holds a capacity of assembling 30,000 vehicles annually. Motoroyale has set up world-class facilities for engine and vehicle assemblies for its various brands taking into consideration the product quality and service.  
 
Motoroyale will revamp its entire dealership network and has planned launches of all new dealerships in the coming months in Thane-Mumbai, Hyderabad, Chennai and Delhi followed by Kochi and Bengaluru showroom launches.
 
The company also has plans to open another six dealerships in the coming 12 months in cities like Pune, Indore, Chandigarh, Ahmedabad, Jaipur and Kolkata.
 

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