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Proton finalises strategies to assemble cars in In

15/01/2011 | Author: Autoguide | 0 Comments Back To Home   < Previous News   |   Next news >

Proton Vehicle

MALAYSIAN national car company Proton Holdings Bhd expects to finalise strategies to expand its business in India’s motor vehicle market by the first quarter of this year. The company is in talks with Hindustan Motors to assemble its car in India. Group Managing Director Syed Zainal Abidin Syed Mohamed Tahir said Proton has identified the local OEM (original equipment manufacturer) company and planned to have a contract assembly and joint ventures. “We are going to present our plan to the board, once it is approved, we will announce it,” he told reporters after the launch of the Intercontinental Rally Challenge and Asia-Pacific Rally Championship recently. Syed Zainal Abidin said Proton would fully incorporate its subsidiaries and collaborate with partners in marketing and distribution network to sell cars in one of the fastest-growing market globally. He said the national carmaker has identified its models to enter the market such as the multi-purpose Exora, Persona and its first global car, Emas. “India is a very important market for us, we will be there. It is just going to take more time before we finalise (our strategies) and sign the agreement,” he said. On another matter, Syed Zainal Abidin said Proton was working closely with the government to come up with a new replacement for Proton Perdana Executive. “We are in discussions with the government and hope to finalise the plan within this quarter,” he said. Asked on market talk whether Proton was in negotiations with Nissan , DRB-Hicom or other OEMs to replace Perdana Executive, Syed Zainal Abidin said there has been some discussions at this point of time. “Obviously, we can’t announce (the details) until the product has been agreed (to). For us, we like the government to get affordable, competitive and safe-to-use (proton) car,” he said. He said Proton management has recommended Proton Inspira 2.0 to substitute Perdana Standard as the former was much better than the latter in terms of price and specifications. “The Government has not decided yet, but they are very responsive. So, let them decide,” he added. Proton has been in talks with Indian companies for over a decade now, including HM. It has also reportedly been in talks with the Hero group and M&M. It was also in touch with Argentum Motors , a company that was co-founded by Mr B.V.R. Subbu, for a contract manufacturing arrangement . However, none of these deals worked out for the Malaysian car maker. Top Proton executives have visited the Chennai plant of HM on several occasions in the past three months According to sources, Proton is interested in sourcing engine and transmission systems from HM’s group company Avtec Malaysian press quoted Proton’s group MD Datuk Syed Zainal Abidin Syed Mohamed Tahir saying that his company wants to launch the Saga, Persona, Exora and Emas hybrid models in India. He also said that Proton would tap the experience of a local Indian company that already had its own plant for assembling vehicles and that the final announcement would be made this quarter.  

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