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Royal Enfield opens its 1st used motorcycle store

29/03/2018 | Author: Autoguide | 0 Comments Back To Home   < Previous News   |   Next news >

Royal Enfield vintage store in Chennai

Foraying into the pre-owned motorcycle segment in the country, Royal Enfield opened its first Vintage store in Chennai recently. The Vintage store is a new format that will deal exclusively in pre-owned, refurbished and restored motorcycles and is a first-of-its-kind initiative in the two-wheeler industry. 
 
Vintage will be a trusted platform for motorcycle aficionados to own a piece of Royal Enfield legacy. Vintage is a unique concept that allows for easy discovery and access to pre-owned Royal Enfield motorcycles with the advantage of transparent process and pricing. Targeted at Royal Enfield motorcycle connoisseurs, Vintage is the ideal platform for a variety of customers and enthusiasts. 
 
Speaking at the store launch, Mr Shaji Koshy, Head, India+ Business, Royal Enfield, said, “With Vintage, we have created a place where epic motorcycling journeys, experiences, and stories will never end and will be passed on from one owner to another. We have observed healthy demand for refurbished and pre-owned Royal Enfield motorcycles, and believe that this business will continue to grow. We are targeting to open ten Vintage stores across the country in the first year.”
 
The Vintage store will only deal in Royal Enfield badged motorcycles, and will have three lines of business. Pre-owned motorcycles and Refurbished motorcycles, wherein a thorough quality check is conducted and refurbishment is undertaken as per requirement; and ‘Restored’ motorcycles, wherein vintage motorcycles will be repaired and restored to original condition.
 

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