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Archives

TVS Jupiter celebrates 2.5 million sales milestone

28/07/2018 | Author: Autoguide | 0 Comments Back To Home   < Previous News   |   Next news >

TVS Jupiter

TVS Motor Company celebrated the 2.5 million sales milestone for their leading scooter brand, Jupiter. The scooter was also awarded the most appealing executive scooter by JD Power 2018 Two-Wheeler Automotive Product Execution & Layout (2WAPEAL) study. To mark the occasion, the company released a new marketing campaign.
 
Commenting on the milestone, Mr Aniruddha Haldar, Vice-President (Marketing) Commuter Motorcycles, Scooters and Corporate Brand, TVS Motor Company, said, “In a span of less than five years, Jupiter has become a beloved brand with its promise of Zyada Ka Fayda delivered via superior vehicle quality, and offering Zyada in terms of comfort, convenience, mileage and space. The scooter has been a critical driver of scooterisation across the country and this has been acknowledged by the JD Power 2018 study, wherein Jupiter was awarded ‘The most appealing executive scooter’. This accolade, yet another manifestation of the unwavering faith of our 2.5 million plus customers, is a truly humbling experience. It reinforces our intent to continually deliver consumer delight so that they enjoy Zyada Ka Fayda.”
 
Launched in 2013, Jupiter has always stood for its promise of ‘Zyada ka Fayda’ and delivered exceptional value in terms of both features as well as riding experience. With multiple accolades to its name, it is also the fastest scooter to reach the one-million sales mark, 30 months after its launch.
 
TVS Jupiter is available in both the base as well as ZX variant (disc and drum). The base variant of the scooter is equipped with Sync Braking System (SBS), which ensures a safer and smoother riding experience. The brand also boasts of a classic edition which offers a variety of novel features such as elegant full chrome mirrors, stylish windshield, a classy pillion cushioned backrest, along with other thoughtfully designed features like a smart USB charger and comfortable dual-tone seat.
 

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