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Tata Motors engages with truck drivers

19/08/2016 | Author: Autoguide | 0 Comments Back To Home   < Previous News   |   Next news >

Indian drivers taking a pledge

Over 400 truck drivers attend 
 ‘Ek Shaam Saarthi Ke Naam’
Showing commitment to Indian trucking, Tata Motors organised an engagement programme -  ‘Ek Shaam Saarthi Ke Naam’ - for over 400 truck drivers in Bangalore recently. The unique first-of-its-kind engagement programme was conceived with the idea of extending Tata Motors’ relationship with the driver fraternity. 
The programme - ‘Ek Shaam Saarthi Ke Naam’ included elements like stand-up comedy shows, dance performances, with motivational videos being played, including that of the T1 Prima Truck Racing Championship.
At the event, Tata Motors also felicitated the country’s first Indian truck racers, who participated at this year’s T1 Prima Truck Racing Championship 2016. These truck racers shared their personal experiences, of their journey to becoming actual truck racers from ordinary truck drivers, through the T1 Racer Programme. Tata Motors also organised the ‘Ek Shaam Saarthi Ke Naam’ programme in seven other cities – Chennai, Pune, Ludhiana, Ajmer, Barmana, Kolkata, Jamshedpur. Having engaged with over 4,500 drivers so far, the company plans to host the programme across other trucking centers too.
Mr Rajesh Kaul, Business Head, Intermediate, Medium & Heavy Trucks, Tata Motors Ltd, said, “The role of a truck driver is essential to keep us all going, transporting nearly everything we know, but we sometimes judge them without knowing who they really are. We as technology providers are partnering our customers in not only developing commercial vehicles\solutions for their respective businesses, but to acknowledge the profession, as that of being the real drivers of the economy. We plan to host such initiatives across the country.”
Tata Motors has the strategic objective to make the profession of truck driving aspirational and at the same time, act as a catalyst to induct Indian truck drivers, into T1 truck racing. Towards this objective, the company recently conceptualised, introduced and executed the country’s first Indian Race Truck Driver selection and training programme – the ‘T1 Racer Programme’. Aimed at creating ‘Prima Racers’, out of ordinary truck drivers, 12 Indian racers were selected to race at the T1 Prima Truck Racing Championship 2016.
Post the lamp lighting ceremony at the ‘Ek Shaam Saarthi Ke Naam’ event in Bangalore, the audience took a pledge to follow safe driving. Tata Motors also played films around how the country is expected to grow as an economy and how truck drivers are expected to be an integral part of that story.
The event included driver training teams to explain various programs to participating drivers, at the company’s IDTR (Institute of Driving Training & Research) centers and how they could help friends and relatives join the profession. Tata Motors also involved commercial vehicle financiers, giving these drivers an opportunity to own and drive their own commercial vehicles, making it a comprehensive event platform for the drivers.

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