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Archives

Tata Motors signs JV with Jayem Automotives

10/04/2017 | Author: Autoguide | 0 Comments Back To Home   < Previous News   |   Next news >

Signing of the Agreement

Tata Motors signed up a 50:50 joint venture agreement with Jayem Automotives for the development of special performance vehicles based on the latest series products. Tata Motors also announced the formation of JT Special Vehicles Pvt. Ltd., as part of the JV.
 
As part of the agreement, both Tata Motors and Jayem Automotives will work towards performance enhancement and appearance of series vehicles to offer an exciting and innovative range of niche aspirational products for the passenger car customers.
 
Mr Guenter Butschek, CEO and MD, Tata Motors, said, “We are delighted to partner with Jayem, a brand known for its capabilities in concept creation and prototyping of special performance vehicles. This partnership is a step towards creating long-term relationships as a part of our transformation journey and to bring more exciting performance variants to our product range.”
 
Commenting on the partnership, Mr J Anand, MD, Jayem Automotives, said, “We aim to bring world-class performance products to market in a short time, and to fulfil expectations of passionate customers in the niche segment of sportier cars.”
 
JT Special Vehicles will develop a range of performance vehicles in a phased manner at a dedicated line, currently being explored at Coimbatore. With all processes including design, precision machining, assembly, and testing facilities driven under one roof, this facility will aim to deliver the next level of personalisation and enhanced performance with agility and efficiency.
 
As part of Tata Motors’ Passenger Vehicle business strategy, while an architecture approach with two platform strategy will reduce complexity, these special performance vehicles will be targeted to augment the latest product range in the company’s vision to build aspirational cars. 
 

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