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Tata Motors unveils global premieres at 89th GIMS

11/03/2019 | Author: Autoguide | 0 Comments Back To Home   < Previous News   |   Next news >

Tata Motors at Geneva Motor Show

Defining a historical moment for Tata Motors, in its 21st year at the 89th Geneva International Motor Show, the company fulfilled its promise by bringing to life, concepts showcased in 2018. 
Moreover, it wooed the visitors in a dramatic unveil sequence as it revealed its next-generation passenger vehicles - four global premiers and one European premier.
Mr. Guenter Butschek, CEO & MD, Tata Motors Ltd, said: “It’s a proud and humble moment for us today, as we stand here not only showcasing to all what we have in store in the coming year, but also being able to honour the commitments we made last year at this very time. We are excited to showcase to you the derivatives of our new future protected architectures – the Altroz, the Altroz EV, the Buzzard – Geneva Edition, the Buzzard Sport – Geneva Edition and the show stopper of the event, the H2X Concept. All these global products are based on the two new architecture strategies. We are confident that they will be game-changers in their own spheres and will successfully reiterate our commitment to offer aspirational products with world-class design and technology”.
Tata Motors displayed the Buzzard Sport SUV - Geneva Edition (launched in January 2019 as the Harrier in India), to honour its commitment made last year when it unveiled the H5X Concept. The company has stayed true to its promise and has showcased this truly global SUV, turning concept into reality. 
The Buzard Sport - Geneva Edition offers a perfect combination of design and excellence. It is engineered on the new-generation Optimal Modular Efficient Global Advanced (OMEGA) Architecture, developed in collaboration with Jaguar Land Rover. Derived from Land Rover’s legendary D8 Platform and optimised for Indian conditions, the Buzzard Sport - Geneva Edition offers exemplary driving dynamics on varied terrains, absolute safety and a refined in-cabin experience. The SUV comes packed with a host of exterior design changes specially made for the global markets.
The Altroz and the Altroz EV - the twin premium urban cars with different hearts, have been designed and developed on the all-new Agile Light Flexible Advanced (ALFA) Architecture; a futuristic, modular,  versatile architecture depicting a radical new approach to design. With lightweight, modular and flexible characteristics, it allows the manufacturing of multiple body styles with a choice of powertrains including gasoline, diesel or full electric to meet the constantly evolving aspirations of the customers. 
The Altroz is the second product designed under IMPACT 2.0 Design language and aims at reinventing the urban car design with greater emphasis on bringing connectivity and everyday mobility together. 
Adding to the stunning lineup, Tata Motors unveiled its flagship SUV based on the OMEGA Architecture, the Buzzard – Geneva Edition. A global SUV, which is the true personification of luxury and power, the Buzzard – Geneva Edition, has an aura that captivates. With its majestic appearance and unmatched performance, the vehicle is designed for those who inspire and lead. 
The showstopper of the event and the star attraction was the H2X Concept, a sub-compact SUV.  Capturing the essence of the active customer, the H2X Concept is dynamic, expressive and versatile, providing exemplary performance, future-ready connectivity and outstanding interior roominess. Based on the new ALFA Architecture, this concept shows the future design direction of Tata Motors under the IMPACT 2.0 design. 

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