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Archives

Tata Nexon is official partner of VIVO IPL

10/04/2018 | Author: Autoguide | 0 Comments Back To Home   < Previous News   |   Next news >

Officials at the announcement

Compact sports utility vehicle Tata Nexon was announced as the official partner of VIVO Indian Premier League. The announcement was made by the Board of Control for Cricket in India (BCCI).
 
Tata Nexon will be associated with VIVO IPL for next three years. This will help Tata Motors to derive great synergies using the platform of IPL to provide a unique and differentiated experience to its customers.
 
Commenting on it, Mr Mayank Pareek, President, PVBU, Tata Motors, said, “We are delighted to have our level nex performing brand Tata Nexon to be associated with IPL, one of the biggest sporting event in the country that gives brands a very effective, large scale platform to connect with its consumers. Cricket is the most celebrated sport in India and the IPL is all about superlative performance, which is also the mantra for the Nexon. We are on an aggressive growth curve currently and would like to ride on the cricket wave to further strengthen our brand among the younger customer groups. We have big plans to capture the audience attention on-ground, on-air and across digital and we hope drive value from this association.” 
 

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