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Tata Super Ace and Ultra now available in Malaysia

10/04/2018 | Author: Autoguide | 0 Comments Back To Home   < Previous News   |   Next news >

The launch ceremony

Commercial vehicles manufacturer Tata Motors expanded its portfolio of products in Malaysia with the introduction of Super Ace, Ultra 814 and Ultra 1014 trucks in the country. The company introduced the products along with its authorised distributor DRB-HICOM Commercial Vehicles Sdn. Bhd. (DHCV). 
Commenting at the launch, Mr Rudrarup Maitra, Head, Commercial Vehicles, International Business, Tata Motors, said, “Malaysia is one of our key markets in South-East Asia and we are delighted to be a part of one of the fastest growing ASEAN nations. An integral part of our presence here is DRB-HICOM, a partner that has showcased tremendous enthusiasm and passion over the years. With this partnership we can truly establish a long-term relationship with our customers in Malaysia.  It gives us immense pleasure to chart out our growth story and expand our portfolio in this market.”
Mr Dato’ Abdul Harith Abdullah, COO, Automotive Distribution, Defence and Manufacturing & Engineering, DRB-HICOM, said, “With these new products unveiled today, which are competitively priced with superior features, we are confident it will gain traction amongst our target users in the near term. The economy is poised to grow this year which bodes well for our joint venture with Tata Motors.”
Mr Harith added that they are very confident about the market acceptance of the new Ultra variants and specifically, Super Ace which is expected to be popular with small business owners across Malaysia. DHCV and Tata Motors will continue to explore new potentials, customer’s preference and conduct researches for new product variants to sustain their growth and expansion for the medium to long term in the country. 
The Super Ace is a 1 ton mini-truck for inter-city and intra-city transportation solutions. Optimally powered by a 1405 cc diesel engine, combined with a new body design and cutting edge technology, the Super Ace will offer customers with an opportunity to start their dream business with a very small investment. The LCV has a footprint spanning 28 countries across South Asia, Africa and the ASEAN. It can be customised for various small scale business operations, for transportation of construction items, food grains, fruits, FMCG and white goods.
The Ultra range of trucks combines driver comfort, high load carrying-capacity and safety, along with best life-cycle cost, makes this new offering from Tata Motors, versatile for various applications.

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