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Tata enters premier hatch segment; launches Altroz

04/02/2020 | Author: Autoguide | 0 Comments Back To Home   < Previous News   |   Next news >

The launch ceremony

Marking its entry into the premium hatchback segment, Tata Motors on January 22 launched a fully BSVI-ready premium hatchback Altroz. 
It will be available in five trim levels at an introductory price starting from Rs 5.29 lakh for the petrol version and Rs 6.99 lakh for the diesel version. 
Altroz is the first vehicle developed on the new ALFA architecture and the second vehicle showing the Impact 2.0 design language, according to the company.
With its striking design, bouquet of industry-first features and the most recent achievement of Global NCAP 5-star rating, it has set the Gold Standard in safety, design, driving dynamics, technology and customer delight, said a press release. 
Altroz will come with six different factory-fitted customisable options to be chosen from four packs – the Rhythm, Style, Luxe and Urban.
Hosting a mega launch event, Tata Motors also simultaneously launched three fully BSVI-ready cars, becoming the first manufacturer to introduce four models in a single event. Leading the line-up with Altroz, the showcases for the event included Tiago, Tigor and Nexon. 
These cars are not just fully BSVI-ready but offer lot more to the aspiring Indian customers. Additionally, with the introduction of Altroz and Nexon, Tata Motors also becomes the first OEM to launch BSVI- ready diesel variants in their respective segments.
Speaking at the launch, Mr. Guenter Butschek, CEO & Managing Director, Tata Motors, said, “Today is when we start writing a new chapter. We promised to kick-start the year with a product offensive and here we are. The future of efficient, green, sustainable mobility solutions needs to translate into reality and we have made a start by bringing the new generation of BS-VI solutions to the market. We are delighted by today’s firework of launches, all in this single event and introduce the new face of Tata passenger cars which are not only BSVI- ready, but are designed and developed to truly enhance the value proposition for our aspiring customers.” 
The new Nexon will be available in 1.2L Revotron turbocharged petrol BS-VI engine and 1.5L Revotorq turbocharged diesel BS-VI engine and will command a starting price of Rs 6.95 lakh and Rs 8.45 lakh respectively. It will have the best-in-class safety features, claimed the company. The car will be the first from Tata Motors to feature the ‘iRA Tech’ – the new connected car technology. 
The Tiago 2020 will be the successor to the first- generation Tiago and will sport a more confident, mature design while being young, premium and fun. It will be available in both manual and AMT options a starting price of Rs 4.60 lakh. The Tigor 2020 will be available at a starting price of Rs 5.75 lakh and will come with a 1.2L Revotron petrol BS-VI engine. 
Mr. Mayank Pareek, President – Passenger Vehicles Business Unit (PVBU), Tata Motors, said, “We are elated to begin 2020 in style with our new generation of passenger cars, today. This is a landmark achievement for us as we set new industry benchmarks.”

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