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Archives

Yamaha opens Blue Square themed showroom

10/01/2020 | Author: Autoguide | 0 Comments Back To Home   < Previous News   |   Next news >

The opening ceremony

India Yamaha Motor on December 11 announced a new initiative to propagate ‘The Call of the Blue’ with the opening of ‘Blue Square’, a unique concept-driven showroom that institutes Yamaha’s racing DNA of excitement, sport and style. 
 
The Call of the Blue started in the year 2018 expanded into products and through exciting experiences in 2019. Continuing progressively towards 2020, this uniqueness will further rev up in Yamaha’s blue colour by transforming customer experiences in the company showrooms through vivid aesthetics, inspiring propriety created out of Yamaha two-wheeler line-ups and engaging offerings, said a company press release. 
 
‘Blue Square’, added the release, is coined to fit into the legacy of Yamaha’s role in global motorsports with ‘blue’ characterising the brand’s racing DNA and ‘square’ defining a one-stop buying junction. It serves as a communication spot for customers in accessing various information along with exploring the accessories and apparels, thus fulfilling every requirement of a motorcycling life. 
 
The “Blue Square” institutes Yamaha’s identity of racing DNA through visual and exhibitory outline of showroom design on the exterior portico of the outlet, blue-themed interior ambience inside the outlets, exciting display of motorcycles based upon racing DNA of Yamaha, along with accessories, apparels and genuine spare parts.
 
At the new ‘Blue Square’, the record management interface will maintain a log of all customer records, digitally. Customers can directly download the product brochures by scanning the vehicle QR Codes. The purpose of maintaining customer information digitally is to provide one-to-one marketing which will help in on time communication and speedy responses. 
 
Additionally, a café to rewind and discuss business and promotion will be available. 
 
Mr. Motofumi Shitara, Chairman, Yamaha Motor India group of companies, said during the launch, “‘Blue Square’, a new initiative from ‘The Call of the Blue’ which is designed to introduce Yamaha’s global excitement and sport will exclusively stand out in customer experiences and we hope our customers will also love to experience it.” 
 

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