Mercedes-Benz India began FY25-26 on a high note, recording its best-ever first-quarter sales with 4,238 units retailed between April and June 2025—a 10% year-on-year growth. The strong performance was fueled by rising demand for top-end luxury vehicles and a surge in battery electric vehicle (BEV) sales, reflecting a growing preference for personalized, high-tech mobility.
The brand’s top-end luxury segment—including the S-Class, Mercedes-Maybach, EQS range, and AMG performance models—grew 20% in Q1. Standout models included the Mercedes-Maybach Night Series, G 580 with EQ Technology, EQS SUV, and AMG G 63. The newly launched AMG GT 63 PRO was met with overwhelming demand and is already sold out for the rest of the year.
BEV sales saw an impressive 157% year-on-year growth in Q1, now contributing 8% to overall volumes. Key BEV models such as the EQS SUV, Mercedes-Maybach EQS, and the G 580 experienced record demand, with waiting periods stretching up to six months for select variants.
Mercedes-Benz India’s core luxury segment—which includes the C-Class, E-Class LWB, GLC, and GLE SUVs—continued to anchor its performance, contributing 60% to total sales and growing 10% in Q1. The E-Class LWB retained its position as India’s highest-selling luxury car, further propelled by the launch of the E450 performance variant.
Meanwhile, the entry luxury segment saw a slight dip in sales, impacted by pricing pressures in the lower end of the premium market. Despite these headwinds, the company delivered a record Q1, thanks to strong demand for top-end luxury and BEV models.
The company noted that the growth was achieved despite macroeconomic challenges such as forex fluctuations, price hikes, and a competitive pricing environment in the entry luxury space.
Mercedes-Benz strengthens SUV lineup with launch of GLS AMG Line
Further building on its growth momentum, Mercedes-Benz India has launched the new GLS AMG Line— a sportier and more dynamic iteration of its flagship full-size luxury SUV. Priced at ₹1.40 crore for the GLS 450 AMG Line and ₹1.43 crore for the GLS 450d AMG Line (ex-showroom), the new variants are set to reinforce the brand’s leadership in the large luxury SUV segment.
“With the launch of the GLS AMG Line, we continue to expand our top-end luxury portfolio with products that blend style, performance, and comfort,” said Santosh Iyer, Managing Director and CEO of Mercedes-Benz India. “Featuring distinctive AMG styling, the GLS now offers an even more commanding and expressive presence.”
The GLS remains one of the brand’s best-selling SUVs in India, with over 16,000 units currently on the road nationwide.
