Hyundai Motor Company has been honored with eight awards at the renowned 2025 International Design Excellence Awards (IDEA), further cementing its reputation for outstanding design innovation.
Founded in 1980 by the Industrial Designers Society of America (IDSA), IDEA is among the world’s most prestigious design competitions. It recognizes exceptional achievements across multiple categories each year, evaluating entries based on design innovation, user experience, and social impact.
“We are truly honored to receive this recognition from IDEA. It affirms our commitment to delivering innovative designs that not only enhance mobility but also enrich lifestyles and reflect our responsibility to society,” said SangYup Lee, Executive Vice President and Head of Hyundai & Genesis Global Design. “We will continue to push boundaries in design excellence across vehicles, spaces and services to further strengthen Hyundai Motor’s global brand value.”
In the Automotive & Transportation category, Hyundai Motor earned a Bronze for its electrified large SUV, the IONIQ 9, while both the premium SUV, the all-new PALISADE, and the hydrogen-electric concept car, INITIUM, were recognized as Finalists.
In the Environments category, the CX Smart Farm at the Hyundai Motor Group Innovation Center Singapore (HMGICS) received a Silver, while the Na Oh restaurant was named a Finalist. Both projects demonstrated Hyundai Motor’s expertise in brand design and marketing, showcasing innovative spatial design and diverse brand values, despite being located within a manufacturing facility.
The CX Smart Farm, the world’s first interactive, robotics-based smart farm, also received the Curator’s Choice Award, a distinction granted to only one project per year, regardless of category. This marks Hyundai Motor’s second consecutive win, following the 2024 honor for the Hyundai Heritage: Retrace Collection Book ‘PONY’.
In the Commercial & Industrial category, the X-ble Shoulder, an industrial wearable robot developed by Hyundai Motor and Kia’s Robotics LAB, was recognized as a Finalist. In the Service Design category, the Automatic Charging Robot (ACR) Service was also honored as a Finalist.
Beyond IDEA, Hyundai Motor has underscored its global design excellence by securing victories across all four of the world’s major design awards: the iF Design Award, the Red Dot Design Award, the Good Design Award, and IDEA.
, recognized across automotive, transportation, commercial, industrial, and service design categories. Honored products include the IONIQ 9, all-new PALISADE, INITIUM, CX Smart Farm, Na Oh, X-ble Shoulder, and Automatic Charging Robot (ACR) Service. These accolades complete Hyundai’s sweep of all four major global design awards, reinforcing its position as a leader in global design innovation.){kind=link}