
Maserati, the iconic Italian luxury performance brand, has officially introduced the ultra-exclusive MC20 Cielo “MC PURA” in India — marking the model’s debut in the country. India is the first market in the region to launch this limited-edition masterpiece, following its global unveil at the Goodwood Festival of Speed and a prestigious showcase at the Pebble Beach Concours d’Elegance, two of the world’s most celebrated automotive events.
The MC Pura Coupe is priced at ₹4.12 crores, while the MC Pura Cielo comes in at ₹5.12 crores (ex-showroom, India). These are base prices, with optional features and customizations available at an additional cost.
The exclusive India showcase marks a significant moment for the brand, not just in terms of product presence but also in network growth—Maserati has expanded its retail footprint in the country with the opening of a new state-of-the-art facility in New Delhi, reinforcing its long-term commitment to the Indian market. The Trident’s new showroom, located at Mohan Cooperative Industrial Estate in South Delhi, was inaugurated at an exclusive launch event held on October 4th, drawing guests, brand enthusiasts, and media. Operated by DPS Motors LLP as Maserati North India, the facility offers a full spectrum of services, including new car & approved car sales, dedicated client experience and service support. The new Maserati showroom spans over 1,100 square meter with 4 vehicle display spaces, 6 workshop bays and a separate wash bay.
On this occasion, Philippe Claverol, Head of Maserati Overseas Region, commented: “We are happy and proud to celebrate the opening of our new showroom and service in New Delhi, designed in line with Maserati’s latest standards. This marks not only a new chapter for the Brand in India but also a regional milestone, as it becomes the first showroom in the region to showcase MCPURA. Bringing this vision to life here reflects both our commitment to the Indian market and our dedication to offering customers an unparalleled Maserati experience.”
“Our growth in India is a direct response to the increasing appetite for distinctive Italian design and engineering,” said Mr. Dilmohan Singh, Dealer Principal. “This new showroom allows us to engage even more closely with a refined clientele who connect with Maserati’s spirit of performance, elegance, and innovation.”
Guests at the launch experienced highlights from Maserati’s current lineup, including the newly unveiled supercar, the MCPURA, representing the brand’s evolving design language and next-generation technology.
Available immediately in coupé and convertible versions, the new MCPURA has four distinctive features: the carbon-fibre body; the Maserati-patented V6 Nettuno engine; the “Butterfly” doors; and the retractable glass roof, for the convertible version (MCPURA Cielo). Specifically, the carbon-fibre monocoque pairs rigidity and lightness, so much so that the total weight comes in at under 1,500 kg. Thanks to its power output of 630 PS, it comes out best in class in weight/power ratio: 2.33 kg/CV.
MCPURA can also count on the power of the now-iconic V6 Nettuno engine, the result of a true technological revolution, covered by international patents and 100% made at Maserati, which saw the light together with the MC20. Specifically, the 3.0-litre twin-turbo delivers 630 PS at 7500 rpm and 720 Nm of torque from 3000 rpm with 0-100 in 2.9 seconds. This engine’s secret lies in the innovative pre-chamber combustion system featuring twin spark plugs. This technology is derived from Formula 1 and – thanks to Maserati as the patent holder – is now available in an engine destined for the road.
The third hallmark of the MCPURA is the “Butterfly” doors, to improve access to the passenger compartment and simultaneously reveal the carbon-fibre structure of the chassis. Finally, in the Cielo version, MCPURA introduces a retractable roof in polymer-dispersed liquid crystal (PDLC) glass, the first to do so in its class, with the ability to switch from opaque to transparent in one second. The onboard experience thus becomes multi-faceted: all-encompassing with the roof closed and opaque; a unique “sky feeling” when the roof is transparent; holistic with the top down.
The MCPURA is produced at the historic Maserati plant on Viale Ciro Menotti, Modena, where, in addition to the Nettuno engine, the GT2 Stradale and – from Q4 2025 – the iconic GranTurismo and GranCabrio are also made. The plant stands out for its innovation and artisanship, partly thanks to the Officine Maserati Fuoriserie, a recently opened space dedicated to the most refined customisation at the House of the Trident. As such, MCPURA completes its 100% made in Modena path from development to production, all the way to the paintwork of the Fuoriserie versions in the new paint shops.