Surabaya, known as Indonesia’s “City of Heroes,” has welcomed the launch of Green SM, the country’s first premium all-electric taxi service. Offering residents and visitors a quieter, safer, and more affordable mode of transport, Green SM aims to transform urban mobility with eco-friendly and modern travel solutions.
To mark its debut, Green SM is offering passengers a discount of up to IDR 50,000 per ride, making sustainable transportation more accessible while contributing to improved air quality in the city.
The launch event was attended by several prominent local officials and dignitaries, including Mr. Agus Imam Sonhaji, Expert Staff to the Mayor; Mr. Trio Wahyu Bowo, Acting Head of the Transportation Agency; Police Commissioner Endang Srie Narullita; Mr. Agus Hebi Djuniantoro, Head of the Office of Industry and Manpower; Mr. H. M. Ali Affandi La Nyalla Mahmud Mattalitti, Chairman of KADIN Surabaya; Lt. Col. (Inf.) Ifan Alfa, along with representatives from municipal departments and the local business community.
The arrival of Green SM marks a significant milestone for Surabaya, a central economic and trading hub in the eastern part of Java. With more than 3.8 million vehicles registered in 2024, mostly motorbikes and private cars, the city faces rising congestion and air pollution that challenge both productivity and quality of life. Green SM’s all-electric fleet, operated by professionally trained drivers and supported by seamless booking on the Green SM app, introduces a reliable, comfortable, and sustainable alternative that directly supports Surabaya’s Smart City vision and Indonesia’s carbon-reduction commitments.
Green SM first launched in Indonesia’s capital, Jakarta, in December 2024, where its distinctive cyan-colored VinFast electric taxis quickly won over the public with their quiet rides, professional drivers, transparent pricing, and clear environmental impact. Building on that success, the service expanded earlier this month to Makassar and Bekasi, showcasing its ability to adapt across a variety of urban landscapes—from coastal tourism hotspots to busy industrial commuter zones.
With its arrival in Surabaya, Indonesia’s second-largest city, Green SM marks a major milestone, transitioning from a phased rollout to a full-scale nationwide movement for green mobility. The launch underscores that sustainable transportation is no longer a distant goal, but a practical, accessible reality today.
Deny Tjia, Managing Director of Green SM Indonesia, said: “Our expansion into Surabaya is more than just adding a new city, it reflects a deeper commitment to the people and rhythm of Indonesia’s most dynamic urban centers. Within just one month, we have expanded to Makassar, Bekasi, and now Surabaya, demonstrating both the strong demand for premium green mobility and our ability to scale rapidly. Surabaya, as eastern Java’s commercial hub and international gateway, is the ideal place to demonstrate that electric taxis are not only practical but also establish a new benchmark for sustainable urban mobility.”
For families returning from long flights or commuters rushing to work, Green SM provides more than just transportation. Passengers step into cabins free of fuel odors and exhaust, enjoy the peace of quiet electric engines, and benefit from spacious interiors that hold children, luggage, or shopping bags. Whether families, professionals, or seniors, Green SM turns every journey into a healthier, safer, and stress-free experience.
As part of the launch, Green SM is offering a 100% discount, up to IDR 50,000 per ride, for the first ride taken between October 14 and 16, followed by a 50% discount, up to IDR 50,000, for one ride between October 17 and 20, applicable for bookings made through the Green SM app. In the following week, Green SM will offer another 35% discount, up to IDR 50,000, for one ride from October 21 to 27. Every driver has completed professional training focused on safety, service, and eco-friendly driving, ensuring passengers receive both premium comfort and peace of mind.
With Surabaya now added to its expanding network, Green SM reaffirms its long-term mission: to make sustainable mobility accessible to everyone while supporting Indonesia’s transition to a cleaner, smarter, and more connected future. Each ride in the City of Heroes is not only a step toward greater convenience but also a meaningful contribution to cleaner skies, fresher air, and smoother streets for generations ahead.
