Katzion, a GlobalLogic company, has been honoured with the Salesforce Partner Innovation Award in the Automotive category for its groundbreaking work with Audi Singapore. The recognition highlights Katzion’s role in developing the brand’s Online Direct Sale platform, an advanced omnichannel retail solution powered by Salesforce, designed to redefine automotive commerce and enhance the customer digital experience.
As the automotive industry undergoes rapid digital transformation, Katzion partnered closely with Audi Singapore to deliver a seamless online-to-offline retail solution. The platform enables a fully integrated digital car buying experience, bridging online convenience with in-store engagement, and setting a new standard in digital automotive sales.
This achievement underscores Katzion’s expertise in Salesforce-powered retail innovation, helping automotive brands navigate digitalization while enhancing customer engagement, sales efficiency, and operational excellence.
The solution, entirely created and maintained by Katzion, enables:
- Customers to seamlessly book test drives, purchase vehicles, engage with the brand, and arrange financing, all through a unified digital experience, either from the comfort of their home or at Audi’s state-of-the-art showroom in central Singapore
- Marketing Automation via Agentforce Marketing and integrations with third parties and DMS systems using MuleSoft
- Continuous support and maintenance of the entire online sales platform
This omnichannel experience reflects Audi’s brand promise of innovation and sophistication and positions the company at the forefront of next-generation automotive retail.
“This recognition underscores the depth of Katzion’s innovation and the strength of GlobalLogic’s commitment to engineering intelligent digital ecosystems,” said Augustine Alexander, Founder and CEO at Katzion. “Katzion has been working with Audi Singapore since 2021, and as the automotive industry adapts to an ever-changing environment, we will continue to drive innovation with the brand. Katzion is the dedicated Salesforce agency for Audi Singapore, including the development of their Online Direct Sale environment. Katzion is also responsible for the support and maintenance of its entire online sales platform.
Through our combined expertise in automotive technology and Salesforce integration, we’re shaping the next generation of connected retail experiences, powered by design, data, and agentic intelligence.
“At Audi Singapore, our mission is to set new standards in premium mobility through continuous innovation,” said Martin Bayer, Managing Director, Audi Singapore. “The launch of the platform was a significant milestone in our digital evolution, reflecting our dedication to delivering a seamless, omnichannel, customer-centric experience. We’re pleased to see that Katzion’s contribution to this transformation has been recognised by Salesforce.”
“Salesforce partners are helping customers build their digital labor with Agentforce and realize the full value of their agent implementations,” said Jim Steele, President, Global Strategic Customers and Partners, Salesforce. “The Salesforce 2025 Partner Innovation Awards recognize partners like Katzion that are driving agentic enterprise transformations for customers by delivering industry-specific Agentforce implementations and innovative agentic solutions.”
Agentic AI represents a $6-trillion-dollar opportunity that Salesforce partners like Katzion are helping to drive by enabling agent-first businesses. By leveraging the full power of the Salesforce ecosystem to solve complex business challenges, innovate with new technologies, and drive customer transformation, Katzion is a prime example of a partner delivering creative solutions to help customers navigate their biggest hurdles.
The thirteenth annual Partner Innovation Awards recognize the significant contribution Salesforce partners have made through AI agent implementations, measurable Agentforce success stories, and the broader partner program – including consulting firms, digital agencies, resellers, and ISV partners. For a full list of this year’s Partner Innovation Award winners, please see here.
