Toyota Kirloskar Motor (TKM) has officially inaugurated the Toyota Hornbill Music Festival 2025, marking its fourth consecutive year as the title sponsor of India’s most vibrant cultural and musical celebration. Held alongside the globally acclaimed Hornbill Festival, this iconic music event continues to serve as a powerful platform for artists from across India and beyond.
The 2025 edition opened with a breathtaking performance by Japan’s world-renowned drum ensemble and Toyota brand ambassador Drum Tao, infusing the festival with energy, rhythm, and a spirit of cultural unity. TKM’s sustained partnership with the Hornbill Music Festival reflects the company’s deep-rooted commitment to Nagaland and the Northeast, celebrating the region’s rich arts, heritage, and community bonds.
The grand inauguration was graced by distinguished dignitaries from the Government of Nagaland, including Shri Temjen Imna Along, Hon’ble Minister for Higher Education & Tourism, and Shri Theja Meru, Chairman of TaFMA. Senior leadership from Toyota Kirloskar Motor, including Mr. Tadashi Asazuma, Deputy Managing Director (Sales, Service & Used Cars), and Mr. Sudeep Dalvi, Chief Communication Officer & Senior Vice President, were also present. Together, they marked the beginning of a festival that stands as a beacon of cultural harmony, artistic brilliance, and community connection.
Commenting about Toyota Kirloskar Motor’s association with the Hornbill Music Festival 2025, Mr. Tadashi Asazuma, Deputy Managing Director for Sales, Service, and Used Cars, Toyota Kirloskar Motor & Lexus, said, “Hornbill Music Festival represents the true heart and spirit of Nagaland. It celebrates the state’s vibrant culture, deep creativity, and timeless traditions that have been passed down for generations. The festival brings together people from different places and backgrounds, allowing them to experience the warmth and energy. We are proud to collaborate with this festival, which inspires people to connect, share their stories, and strengthen the bonds that hold the community together.”
Mr. Sudeep Dalvi, Chief Communication Officer, Senior Vice President and Director, Toyota Kirloskar Motor, said, “We extend our sincere gratitude to the Government of Nagaland for giving us this opportunity to associate with the Hornbill Music Festival and support the culture & talent of the region. Our association with this iconic event reflects Toyota’s long-term commitment to the state of Nagaland. Together with the people, we hope to create new opportunities, encourage development, and help shape a brighter and more promising future.”
To engage customers, Toyota curated a pavilion showcasing its complete product lineup, featuring advanced green technologies such as the Hybrid electric vehicle Urban Cruiser Hyryder, Innova Hycross, Camry, Vellfire, Innova Crysta, Fortuner, Glanza, Urban Cruiser Taisor, Rumion and Hilux. This interactive space allowed the participants to learn more about Toyota’s green technology and innovations while enjoying the festive atmosphere.
With every passing year, TKM’s journey in the Northeast goes beyond cars and customer touchpoints. The company has established 58 touchpoints across the region and continues to expand its network to meet the rising demand.
