BMW Group India has further reinforced its presence in the Delhi NCR region with the inauguration of Bird Automotive’s third BMW showroom in Gurugram. Located at Trilium Avenue, Sector 29, Gurugram, Haryana, the new facility is strategically positioned to enhance accessibility for premium customers across the city and neighbouring areas, while elevating the overall luxury retail experience.
Commenting on the expansion, Mr. Hardeep Singh Brar, President and CEO, BMW Group India, said, “India continues to be a strategically important market for BMW Group, with the National Capital Region serving as a key growth hub. The launch of Bird Automotive’s new Retail.NEXT showroom in Gurugram underlines our commitment to expanding customer touchpoints and strengthening our retail footprint. This state-of-the-art facility enables us to deliver a more personalised, immersive and future-ready retail experience, further supported by our strong sales and service network.”
Mr. Gaurav Bhatia, Dealer Principal, Bird Automotive said, “Gurugram is a vibrant and rapidly evolving luxury market. With the opening of our new Retail.NEXT showroom in Sector 29, we are broadening our footprint to provide enhanced convenience and an elevated retail experience for our customers. This new facility augments our existing showroom and full-service operations, empowering us to uphold the highest standards of customer engagement that BMW is globally renowned for.”
Bird Automotive Retail.NEXT Showroom, Gurugram.
Spanning 4,768 square feet, the Retail.NEXT showroom showcases up to five BMW vehicles, featuring dedicated customer consultation zones, an exclusive sales lounge, and a curated BMW lifestyle area. The thoughtfully designed layout ensures a seamless customer journey—from product discovery and personalised consultation to vehicle handover, within an elegant and immersive setting.
The showroom emphasizes exceptional customer hospitality, with dedicated interaction spaces that deepen engagement with BMW’s brand values, design philosophy, cutting-edge technologies, and performance DNA. Its prime location offers urban customers a convenient and premium gateway to explore BMW ownership experience.
