Citroën India has expanded its retail footprint with the inauguration of its 126th Point of Sales and Service facility in Chennai, marking another milestone under the brand’s Citroën 2.0 network expansion strategy introduced earlier this year.
The newly opened 3S (Sales, Service and Spares) facility is located in Chitlapakkam near Chrompet and is operated by VTK Automobiles, Citroën’s long-standing retail partner in the region. With this addition, VTK Automobiles now manages four Citroën touchpoints across Chennai. The latest inauguration reflects a 48.6% growth in Citroën’s retail network during Q2 2025.
According to the company, the quarter saw significant momentum in network revitalisation through multiple channels. This included the addition of eight new direct dealerships, 12 outlets under the Hub & Spoke model through Project Vistar, and 23 pop-up retail locations rolled out as part of the Network Expansion Program.
Commenting on the development, Shailesh Hazela, CEO and Managing Director, Stellantis India, said the new facility will play a key role in enhancing customer experience in an important market. The upgraded outlet is designed to offer seamless sales and ownership services, reinforcing Citroën’s customer-centric approach.
Kumar Priyesh, Director – Automotive Brands, added that Citroën’s network expansion strategy focuses on strengthening presence across metro and tier 1 cities, while also extending reach into tier 2 and tier 3 markets. Over the past six months, the company has added more than 43 points of sale and is in advanced stages of launching additional facilities across northern, western, and eastern India.
Citroën India expects to conclude the year with 135 points of sale nationwide, achieved through a mix of innovative retail formats designed to deliver modern and convenient customer experiences.
The Chennai facility features advanced infrastructure, interactive digital tools, comprehensive diagnostic capabilities, and a fully equipped service workshop. Staff at the outlet have undergone training from both Jeep and Citroën, ensuring consistent product expertise and customer support.
The expansion aligns with Stellantis’ broader strategy of delivering immersive, customer-first experiences across both digital and physical touchpoints, while deepening localisation and enhancing ownership experiences in the Indian automotive market.
