Mercedes-Benz India, the country’s most desirable luxury carmaker, has further strengthened its presence in Karnataka with the inauguration of a state-of-the-art luxury sales and service facility in Bengaluru, operated by dealer partner Viva Star. The new facility reinforces Mercedes-Benz’s commitment to delivering an elevated customer experience under its ‘Go to Customer’ strategy. The dealership was inaugurated by Santosh Iyer, Managing Director & CEO, Mercedes-Benz India, along with Prasad Deshpande, Managing Director, Mercedes-Benz Viva Star.
Karnataka’s First Exclusive Mercedes-Maybach Lounge
Viva Star Bengaluru is home to Karnataka’s first exclusive Mercedes-Maybach Lounge, offering a highly curated brand experience for ultra-luxury customers and Maybach connoisseurs. The lounge introduces a first-of-its-kind Maybach shop-in-shop concept in the state, featuring dedicated Maybach retail elements through the Maybach Retail Kit. This handcrafted kit, engineered in Germany, showcases the exclusive manufaktur customisation options and delivers a refined, white-glove consultation experience for customers.
Commenting on the inauguration, Santosh Iyer said, “Bengaluru, the innovation capital of India, continues to be a key market for Mercedes-Benz, driven by strong demand for top-end luxury vehicles from young and aspirational customers. The inauguration of Karnataka’s most exquisite Mercedes-Maybach Lounge reflects the rising demand for ultra-luxury vehicles in the city. With Bengaluru emerging as one of India’s top three cities for billionaires, we see significant potential to further elevate luxury experiences through world-class retail infrastructure curated by Viva Star.”
Prasad Deshpande added, “Viva Star is proud to begin its journey with Mercedes-Benz, a global icon of luxury and prestige. Our new Bengaluru facility has been designed to set new benchmarks in luxury sales and service, offering curated consultation spaces, a dedicated vehicle handover experience, and a modern service setup focused on quality, efficiency, and personalised care. We are confident this facility will significantly enhance the Mercedes-Benz ownership experience in Bengaluru, with plans to explore expansion opportunities in nearby markets based on potential.”
The newly inaugurated Viva Star Bengaluru facility presents luxury retail showroom and a modern service centre, offering customers seamless ownership journey. The facility is supported by curated customer consultation spaces and a dedicated handover experience, aimed at elevating customer experience.
Strategically located in South Bengaluru’s high visibility, well-established and upscale neighbourhood, Viva Star offers customers good connectivity, proximity to prime residential areas and presence of luxury brands. The facility was completed in just 5 months, reflecting swift network execution and a sharp focus on customer convenience and customer experience.
The luxury sales facility spans a covered area of 10,400 sq. ft. across multiple floors. The showroom features six car display positions along with a dedicated handover bay. The facility is supported by a trained team strength of 74 professionals including sales and service and operates as a 1S and 2S facility.
The showroom integrates luxury experience touchpoints such as private and semi-private consultation spaces, curated lifestyle boutique elements and a dedicated handover bay supported by a Key Presenter for exclusive deliveries.
Key highlights of Viva Star Bengaluru Service Facility:
The Bengaluru service facility is designed to deliver luxury service quality, quicker turnaround times and a hassle-free ownership experience. The service facility spans a covered area of 16,600 sq. ft. and is supported by a team of certified technicians to deliver personalized care.
The service facility offers 19 working bays across PMGR, Body & Paint and supporting bays, enabling comprehensive aftersales capability. Customers can expect end-to-end service coverage including preventive maintenance and general repairs along with complete body and paint jobs, ensuring support right from vehicle reception till handover. The facility also has a dedicated spare parts area to support efficient availability of genuine parts.
Enhancing customer convenience, the service facility offers an exclusive customer lounge, Express Prime Bay and a dedicated delivery bay. The facility is EV-ready and includes an EV charger with 180 kW charging capacity.
