Kia India has announced the re-launch of its Kia Inspiring Drive (K.I.D) program alongside the new Kia Seltos, reinforcing the brand’s commitment to road safety, responsible driving practices, and deeper customer engagement.
The K.I.D program will be rolled out in phases across Kia’s connected vehicle portfolio and will be accessible through the Kia Connect app, enabling customers to track and improve their driving behaviour conveniently.
The Kia Inspiring Drive initiative is a driving score-based program that evaluates real-time driving behaviour and offers actionable insights to help drivers adopt safer and smarter driving habits. The K.I.D score is calculated using a vehicle-weighted methodology, ensuring accuracy and fairness. A three-month rolling average is applied across key driving parameters such as rapid acceleration, rapid deceleration, and sudden starts, allowing the score to reflect consistent long-term driving behaviour rather than isolated incidents.
The initiative not only promotes road safety but also enhances customer engagement through progress tracking, recognition and community-based leaderboards that allow drivers to compete for the top safety spot.
A Community-Driven Approach to Safety – Beyond individual data, Kia is turning road safety into a collaborative experience. The K.I.D program now serves as a community-building initiative where customers can engage in healthy competition. Kia owners can compare scores with one another, track their standing within the community, and be inspired to improve their driving behavior to out-do their peers, making the journey toward safety both interactive and rewarding.
Commenting on the re-launch, Mr. Atul Sood, Senior Vice President – Marketing & Sales, Kia India, said, “Safety remains at the core of Kia’s philosophy, and with the re-launch of the Kia Inspiring Drive program alongside the New Seltos, we are taking another meaningful step towards encouraging responsible driving behaviour. By offering customers clear, data-driven insights into their driving patterns, the KID program empowers them to make safer choices on the road, while also enhancing their overall ownership experience.”
The K.I.D program leverages real-time driving data to deliver accurate and transparent scores based on actual driving behavior rather than assumptions. Its behavior-based scoring system is designed to reward smooth and responsible driving, reinforcing Kia’s safety-first approach and helping customers better understand the impact of their driving habits on overall road safety.
The re-launch will be supported through a comprehensive press and digital communication campaign to drive awareness and initial engagement among Kia customers. Users can explore the feature by navigating to Kia Connect App → New Services → Kia Inspiring Drive Program (Driving Score), where they can track their driving performance by driving safer and smarter every day.
Through the Kia Inspiring Drive program, Kia India continues to harness connected technology to promote safer mobility, strengthen customer trust and deliver a more engaging and responsible driving experience.
 program with the new Seltos, promoting safer driving through real-time behaviour analysis via Kia Connect.){kind=link}