As anticipation builds for the ICC Men’s T20 World Cup 2026, Hyundai Motor India Limited (HMIL), under Hyundai Motor Company’s multi-year Premier Partnership with the International Cricket Council (ICC), has unveiled ‘Deewane India Ka Deewana Humsafar’—a high-impact, nationwide brand campaign celebrating India’s deep-rooted passion for cricket.
Designed to strengthen Hyundai’s emotional connect with fans and customers, the integrated campaign brings together sport, mobility and fandom at an unprecedented scale. It spans immersive on-ground experiences, iconic fan moments, dealership activations and mass-media outreach, reinforcing Hyundai’s long-standing association with cricket and its relevance in the everyday lives of Indian consumers.
Fronted by HMIL’s brand ambassador Shah Rukh Khan, the campaign amplifies Hyundai’s partnership with the ICC while highlighting the brand’s resonance with India’s undying love for the sport. Directed by acclaimed filmmaker Vasan Bala—known for films such as Jigra, Mard Ko Dard Nahi Hota and Monica, O My Darling—the campaign’s main film taps into 1990s nostalgia by reimagining the iconic track ‘Yeh Dil Deewana’ from Shah Rukh Khan’s cult classic Pardes, creating a powerful emotional bridge between cricket, cinema and fandom.
Speaking about the campaign and wishing team India success in ICC Men’s T20 World Cup 2026, Mr. Tarun Garg, Managing Director & Chief Executive Officer, Hyundai Motor India Limited, said “Cricket in India represents continuity, belief, and aspiration, values that deeply resonate with us at Hyundai. As the Premier Partner with ICC, HMIL is proud to launch ‘Deewane India ka Deewana Humsafar’ brand campaign ahead of the T20 World Cup 2026. The campaign draws inspiration from an undeniable truth – Cricket in India is lived every day, far beyond the stadiums. With Shah Rukh Khan at its heart, the brand film brings alive the emotion of match moments where time seems to stand still and the nation watches as one. In many ways, it mirrors Hyundai’s three-decade journey in India, rooted in trust, driven by innovation and shaped by a deep connection with Indian consumers. We wish ICC for the successful tournament and look forward to the action both on and off the field during this T20 World Cup.”
‘Deewane India ka Deewana Humsafar’ Brand Film
The film is rooted in a simple yet powerful truth – India doesn’t just watch cricket, it lives it. The idea emerged from observing how a single moment on the pitch can bring the entire country to a standstill, unite millions of hearts and trigger a collective surge of emotion. These charged, unforgettable moments are where India finds its shared identity and the film captures it beautifully. The film positions Hyundai as a constant companion in these emotional journeys. Just as cricket binds the country together, Hyundai aims to stand shoulder to shoulder with every fan echoing every cheer, celebrating every triumph and embracing every dream. These parallel forms the core thought behind the campaign: Hyundai is moved by the same energy that moves India.
By weaving nostalgia, fandom and the spirit of togetherness, the film reflects Hyundai’s 30-year relationship with our country. It reinforces that for three decades, Hyundai has not just been a mobility partner but truly “Deewane India ka Deewana Humsafar”- a brand that understands, celebrates and travels with the heartbeat of India. The 360-degree campaign will run across TV, digital and radio platforms, ensuring extensive reach and engagement with audiences across India. Hyundai Motor India Limited is also co-powered presenter of ICC Men’s T20 World Cup 2026 on JioHotstar connected TV. By leveraging connected TV ecosystem during the ICC Men’s T20 World Cup 2026, Hyundai Motor India Limited aims to deliver immersive, high-attention brand storytelling that celebrates India’s love for cricket while engaging a digitally savvy premium audience.
‘Cricket Ka Sabse Bada Deewana’ UGC Contest
At the heart of Hyundai Motor India Limited’s pan-India brand campaign is the ‘Cricket Ka Sabse Bada Deewana’ User-Generated Content (UGC) contest—a celebration of cricket’s unifying power and the unwavering devotion of millions of Indian fans. The one-of-a-kind initiative invites cricket lovers across the country to showcase their passion for the game, with winners standing a chance to win an all-expense-paid trip to attend an ICC Men’s T20 World Cup 2026 match (T&C apply).
Contest Details
- Contest Period: 2 February – 21 February 2026
- How to Participate: Fans can post photos or videos expressing their love for cricket by tagging @hyundaiindia on Instagram and using #HyundaiSabseBadaDeewana
- Gratification: Winners get a chance to win an all-expense-paid trip to witness an ICC Men’s T20 World Cup 2026 match
To maximise visibility and engagement, HMIL is leveraging a uniquely integrated digital and radio strategy. Through dynamic content and interactive posts on Instagram, complemented by high-impact radio integrations, Hyundai is tapping into the nationwide excitement surrounding cricket and the upcoming World Cup.
Hyundai Trophy Connect
Further amplifying ICC Men’s T20 World Cup 2026 fever, HMIL recently hosted Hyundai Trophy Connect—a special showcase of the ICC Men’s T20 World Cup 2026 Trophy across three key cities: Mumbai, Bengaluru and Gurugram, from 28 January to 1 February 2026.
The iconic trophy display offered fans a rare opportunity to witness the coveted silverware up close and capture memorable moments. A standout attraction was the ‘Deewangi Meter’, where fans showcased their passion for cricket while standing a chance to win upcoming match tickets. Visitors also enjoyed immersive experiences including a cricket stadium-style setup, cricket-themed photo opportunities and a VR cricket game, creating a vibrant celebration around the trophy.
Hyundai Test Drive Campaign
Bringing the World Cup excitement directly to consumers, HMIL also rolled out an extensive dealership-led Test Drive Campaign across its nationwide network. Cricket-themed showrooms, dedicated fan engagement zones and exclusive offers allowed customers to experience Hyundai’s diverse product portfolio while soaking in the T20 World Cup fervour. Lucky participants also stand a chance to win ICC Men’s T20 World Cup 2026 match tickets under the Test Drive Campaign (T&C apply).
Immersive In-Stadium Brand Experience
Fans attending matches can look forward to an immersive Hyundai brand experience that goes far beyond on-field action. Throughout the tournament, stadiums will feature engaging brand interactions, thoughtfully curated in-stadium activations, and striking brand and product displays. These experiences are designed to deepen fan engagement, spark excitement and create memorable touchpoints—turning every match into a celebration of shared passion, innovation and fandom.
Through this multi-layered engagement strategy, Hyundai Motor India Limited aims to strengthen its bond with cricket enthusiasts across the country while reaffirming its commitment to delivering meaningful, memorable experiences that resonate long after the final over is bowled.
