Force Motors Limited, India’s largest van manufacturer and a leading automotive company, has launched the new Urbania Deluxe, an upgraded version of its next-generation shared mobility platform. Designed to deliver a more premium travel experience, the Urbania Deluxe places greater emphasis on passenger comfort while offering enhanced performance, refined interiors, and advanced technology.
With this launch, the Urbania Deluxe will replace the existing Urbania as Force Motors’ flagship offering in the premium shared mobility segment, reflecting the company’s commitment to setting new standards in passenger transportation.
Originally introduced as India’s first fully ground-up modular monocoque van platform, the Urbania redefined premium shared passenger mobility by creating a new segment in the domestic market and establishing a strong presence in international markets. Building on that success, the Urbania Deluxe brings a range of upgrades aimed at enhancing passenger comfort, convenience, and overall travel experience while addressing the evolving needs of fleet operators and customers in the premium mobility space.
Powering the new Urbania Deluxe is a more powerful Mercedes-derived 2.6-litre, four-cylinder turbo diesel engine, delivering 100 kW (134 HP) of power and 350 Nm of torque for improved pickup, effortless performance and superior drivability. The cabin has also been comprehensively upgraded with a new premium interior theme featuring leatherette seats, matching upholstery and elegant wood-finish flooring, creating a refined travel environment with superior passenger comfort.
Safety remains at the core of the new Urbania Deluxe with car-like 3-point seat belts for every passenger, complemented by driver and co-driver airbags, all-wheel disc brakes, Electronic Stability Program (ESP), Anti-lock Braking System (ABS), Electronic Brake-force Distribution (EBD) and Engine Drag Torque Control (ETDC), ensuring enhanced occupant protection.
Further enhancing the driving experience are a TFT instrument cluster providing real-time vehicle information and a customised 23 cm (9-inch) HD touchscreen infotainment system featuring smartphone connectivity, online and offline navigation, HD reverse camera, voice alerts and hands-free Bluetooth calling.
New 16-inch alloy wheels lend the new Urbania Deluxe a premium road presence, while a power-operated sliding footstep ensures comfortable ingress and egress for passengers. The premium travel experience is further complemented by an 8-speaker Digital Theatre System (DTS) and illuminated USB Type-A and Type-C charging ports across all seating rows for seamless smartphone charging.
The new Urbania Deluxe is backed by Force Care, comprising Force Motors’ advanced i-Pulse telematics solution, a 5-year/5 lakh km warranty, a 3-year warranty on all sensors and 3 years of Roadside Assistance (RSA), ensuring complete peace of mind throughout the ownership experience.
Speaking on the introduction of the new Urbania Deluxe, Mr. Prasan Firodia, Managing Director, Force Motors Limited, said “With Urbania, we redefined premium shared passenger mobility in India and created an entirely new segment that has found strong acceptance both in India and across international markets. Its success reflects the growing preference for vehicles that combine superior comfort, safety and modern engineering. With the introduction of the new Urbania Deluxe, we are taking this platform to the next level with enhanced performance, premium features and advanced technology to meet the evolving expectations of our customers and deliver the premium travel experience passenger’s demand. As the premium mobility segment continues to evolve, we remain committed to enhancing our products and delivering mobility solutions that set new benchmarks in passenger comfort, safety and performance”.
The new Urbania Deluxe will be available in three wheelbases and eight seating layouts, ranging from 9+D to 16+D seating configurations, through Force Motors’ dealer network across India. Prices start at ₹28.7 lakh (ex-showroom).
