Avore Electric has officially entered India’s electric motorcycle market with the launch of its first model, the EX, in Ahmedabad. Priced from ₹1,24,999 (ex-showroom), the motorcycle is available in three variants—EX 2S, EX 2, and EX 1. Bookings have commenced at ₹799, while showroom availability is scheduled for next month, with customer deliveries expected to begin two months later.
The EX lineup offers an IDC-certified riding range of 260 km for the EX 2S, 255 km for the EX 2, and 160 km for the EX 1. The flagship EX 2S delivers a top speed of 114 km/h, while the EX 2 and EX 1 offer a maximum speed of 100 km/h. Power comes from a rare-earth-free permanent magnet synchronous motor, producing between 7.5 kW and 10.5 kW, depending on the variant, while all three models deliver 250 Nm of peak wheel torque.
Each motorcycle is equipped with a 1,500W onboard charger that supports charging through standard 5A and 15A household sockets. The battery can be charged from 20% to 80% in approximately two hours, with a full charge taking around four hours. The battery pack has been homologated by NATRAX, while its battery management system has been validated by ICAT. Avore is offering a five-year or 60,000 km warranty on the battery and battery management system, although a vehicle warranty has not yet been announced.
Positioned competitively in the market, the EX undercuts electric rivals such as the Revolt RV400 BRZ and the Oben Rorr EZ by approximately ₹5,000. According to Priyank Rakholiya, Founder of Avore Electric, the motorcycle is aimed at riders looking to upgrade from 125cc to 200cc petrol-powered commuter motorcycles.
The EX also competes with petrol motorcycles such as the Bajaj Pulsar N160 and the TVS Apache RTR 160 4V. In states like Maharashtra, where electric two-wheelers are exempt from road tax while comparable petrol motorcycles attract an 11% road tax, the on-road pricing becomes even more attractive for EV buyers.
Avore Electric says it has spent the last three years developing the EX, with nine critical vehicle systems engineered in-house, including the battery management system, motor, controller, charger, and operating system. The company has also filed more than 120 intellectual property applications, highlighting its focus on indigenous technology development. While battery cells are sourced internationally and motor assembly is handled by an Indian manufacturing partner, the product has been developed without external funding.
Explaining the company’s approach, Rakholiya said Avore intentionally avoided raising outside capital during the early stages to allow sufficient time for product development and validation. Although the motorcycle was production-ready nearly nine months ago, the company used the additional time to conduct extensive testing before launch.
To support its market entry, Avore has established 15 dealerships across Gujarat and Maharashtra, with another 65 dealership applications currently under evaluation. Expansion into southern India and Delhi is planned within the next three months. Every dealership will include an authorized service workshop staffed by technicians trained directly by Avore’s in-house engineering team.
Manufacturing takes place at Avore’s 150,000-square-foot facility in Chhatral, Gujarat, which has an installed production capacity of 15,000 electric two-wheelers per month. Rather than chasing high sales volumes immediately, the company says its initial focus will be on ensuring product quality, customer satisfaction, and a robust after-sales service network.
The EX marks the debut product of Samarth E-Mobility, the company behind the Avore brand. Founder Priyank Rakholiya, who previously spent over a decade leading his family’s specialty chemicals business, believes the same emphasis on precision, consistency, and quality that drove success in manufacturing will underpin Avore’s long-term ambitions in India’s fast-growing electric mobility sector.
