Audi has unveiled the all-new Q9, its largest SUV to date and the first model to carry the “9” designation, marking a strategic expansion of the brand’s flagship luxury SUV lineup. Designed to deliver exceptional space, comfort, and advanced technology, the new Q9 combines premium craftsmanship with sophisticated driving dynamics and next-generation digital features.
Among the standout highlights are third-generation curved digital OLED rear lights, individual electrically adjustable second-row seats, automatic doors, Adaptive Driving Assistant Plus with hands-free driving capability, and the largest panoramic sunroof ever fitted to an Audi. The flagship SUV also features an advanced suspension system, quattro all-wheel drive, and a range of highly efficient powertrains engineered to deliver refined performance and confident handling across diverse driving conditions.
The Audi Q9 will be available to order from the end of July 2026, with prices in Europe starting at €108,400 for the Q9 TDI 220 kW variant.
Commenting on the launch, Gernot Döllner, CEO of Audi, said the future of the brand’s “Vorsprung durch Technik” philosophy will increasingly be defined by the in-car experience, as vehicles evolve into mobile living spaces. He added that the Q9 embodies this vision through its premium interior, luxurious second-row seating, automatic doors, cutting-edge driver assistance technologies, and an integrated user experience that showcases Audi’s next-generation approach to luxury mobility.
The interior of the new Q9, featuring premium materials and standout features, underscores Audi’s commitment to quality. Two interior variants with distinct equipment packages offer customers numerous options for personalization. The new Q91 seats seven passengers as standard. Large families will appreciate that all three seats in the second row feature mounting points for child seats. The Q9 is optionally available with six seats – delivering extra space and a business-class atmosphere. All six seats are partially power-adjustable with an optional heating function. The two electrically adjustable individual seats in the second row are a particular highlight.In the third row, each seatback folds down individually at the push of a button. In the first row, the sports seat plus also adds ventilation and massage functions. For the first time, automatic doors offer increased comfort when entering and exiting the vehicle. Extensive surround sensors protect against collisions: an obstacle detection system stops the door if it cannot be opened fully. An electric soft-close mechanism ensures the doors shut gently. The automatic doors can be conveniently opened and closed from multiple control points and remotely via the myAudi app.
Another highlight of the Q9 interior is the largest-ever panoramic sunroof2 in an Audi, fitted as standard. It features a glass surface of more than 1.5 square meters that can be opened wide or tilted. Optional features include switchable transparency and, for the first time, illumination of the glass roof whose color adapts to the personalized ambient lighting.
The Audi Q9 is unapologetically high status. Measuring 5.31 meters long, 2.21 meters wide, and 1.81 meters tall, with a wheelbase of 3.14 meters, it is the largest Audi of all time. Its upright front gives the full-size SUV an assertive stance and unmistakable character. The two equipment lines – advanced as standard and S line as an option – are clearly distinct. The advanced line presents a prestigious exterior with vertical bars in the Singleframe, while the S line exterior delivers a sportier edge. Alloy wheels of up to 23 inches amplify the presence of the new Q91, while design elements such as the roof rails, bold rear overhang, and upright cabin emphasize the utility and generous proportions of the SUV.
Advanced lighting technology adds to the Q9’s powerful presence – including a world premiere. The third-generation digital OLED rear lights set new standards for form, function, and safety. The outer digital OLED panels, a world first, are curved in three dimensions thanks to ultra-thin glass. This not only opens up new design possibilities – allowing the panels to flow with the vehicle’s silhouette – but also increases visibility, as the light can be seen from a wider angle. A second innovation in lighting technology similarly boosts road safety: the advanced turn signals. At night, this feature projects a stylized turn signal onto the ground in sync with the dynamic signals at the front and rear, ensuring high visibility for other road users. Digital Matrix LED headlights with a micro-LED module provide excellent range, precise illumination, and high contrast. Their expanded light guidance functions ensure added safety on the road.
At launch, the Q9 (combined fuel consumption in l/100 km: 8.0–7.4 (29.4-31.8 US mpg); combined CO2 emissions in g/km: 209–194 (336.4-312.2 g/mi); CO2 class: G) will be available from Audi partners in Germany with a three-liter V6 diesel engine delivering 220 kW (299 PS) and 630 Nm of torque. In selected European markets, Audi will also offer a variant with 180 kW (245 PS) and 500 Nm. The three-liter V6 diesel engine with MHEV plus technology features an electric-powered compressor for direct throttle response. The MHEV plus technology, including a next-generation powertrain generator, supports the drivetrain with up to 18 kW (24 PS) of extra power. The three-liter V6 diesel engine thus offers powerful starts and highly efficient driving. The Q91 is equipped with a fast-shifting eight-speed tiptronic and quattro permanent all-wheel drive as standard.
The new Audi Q9 will be available to order in Germany from the end of July, with deliveries expected to commence in the fourth quarter. Prices start at 108,400 euros for the Q9 TDI 220 kW.
Audi Q9: Key Highlights
Spacious and Luxurious Interior
- Available with 7-seat (standard) or 6-seat (optional) configurations, all featuring electrically adjustable seats.
- Individual second-row seats, automatic doors, and a 3.14-meter wheelbase enhance passenger comfort.
- Sports seats come standard, with optional heating, ventilation, and massage functions.
- Flexible seating with power-folding second and third rows and ample adult space in the third row.
Largest Panoramic Sunroof in an Audi
- Features Audi’s largest panoramic sunroof with optional switchable transparency across nine independently controlled segments.
- Blocks over 99.5% of UV radiation, reflects infrared heat, and includes 84 integrated LEDs for customizable ambient lighting.
Premium Cabin and Infotainment
- Premium materials include alpaca wool, Dinamica microfiber, Nappa leather, and natural wood trims.
- Standard MMI panoramic display with:
- 12.3-inch Audi Virtual Cockpit
- 14.5-inch touchscreen
- 12.3-inch passenger display
- Runs Android Automotive OS with Audi App Store and ChatGPT integration.
- Bang & Olufsen 4D sound system with 22 speakers, headrest speakers, seat actuators, and 1,360W output.
Practical Storage Solutions
- Large center console with dual Qi2 wireless charging.
- USB-C charging up to 100W for rear passengers.
- Flexible cargo area with aluminium rail system, adjustable anchors, and generous luggage capacity.
Bold Exterior Design
- Largest Audi SUV featuring a commanding Single frame grille, long wheelbase, and upright rear design.
- Available in Advanced Line and S Line trims with 20- to 23-inch alloy wheels.
- Optional illuminated Single frame grille.
Advanced Lighting Technology
- World’s first curved third-generation digital OLED rear lights with 512 OLED segments.
- Features advanced turn signal projections, communication lighting, and door projection welcome lights.
- Digital Matrix LED headlights improve visibility with pedestrian detection, lane guidance, construction-zone assistance, and ice warnings.
Comprehensive Safety & Driver Assistance
- Includes:
- Automatic Emergency Braking
- Blind Spot Monitoring
- Rear Cross Traffic Alert
- 360-degree Camera
- Automated Park Assist
- Trailer Assist & Trailer Stability Control
- Exit Warning System
- Emergency Assist with controlled vehicle stop
- Adaptive Driving Assistant Plus enables hands-free Level 2 driving at speeds up to 130 km/h (81 mph) on approved highways in Germany, the U.S., and Canada.
Powertrain and Performance
- Launches with a 3.0-liter V6 TDI diesel engine producing:
- 220 kW and 630 Nm
- 180 kW and 500 Nm (selected markets)
- Features 48V MHEV Plus mild-hybrid technology, electric-powered compressor, 8-speed Tiptronic transmission, and quattro all-wheel drive.
Suspension and Driving Dynamics
- Standard adaptive air suspension with up to 90 mm ride-height adjustment.
- Optional adaptive air suspension sport and all-wheel steering for improved agility and stability.
- Audi Drive Select offers seven driving modes, automatically adapting to road conditions and driving style.
Overall, the Audi Q9 combines flagship luxury, advanced digital technology, spacious practicality, intelligent safety systems, and refined performance, positioning it as Audi’s most premium and technologically advanced SUV to date.
