Mercedes-Benz India has recorded a strong start to the 2026 festive season in Kerala, delivering more than 50 vehicles during the Onam celebrations under its ‘Dream Days’ campaign. The strong customer response highlights the continued demand for Mercedes-Benz luxury vehicles in the state during the festive period.
Launched on August 11, 2026, Mercedes-Benz India’s ‘Dream Days’ campaign will run from August through October. The campaign has been designed around evolving customer preferences, bringing together curated financial solutions, ownership benefits and upgrade opportunities to make luxury car ownership more accessible during the festive season.
Commenting on the response, Santosh Iyer, Managing Director & CEO, Mercedes-Benz India, said, “The festive season is a meaningful time for our customers, bringing together aspirations, celebrations and new beginnings. The strong response to Dream Days in Kerala, with 50+ deliveries for Onam, reflects the continued desire for Mercedes-Benz luxury in the state. I was personally delighted to deliver some of these cars to our discerning customers in Kochi. With curated financial and ownership solutions, Dream Days makes the journey to owning a Mercedes-Benz more accessible, rewarding and memorable for our customers.”
As part of the campaign, customers can avail themselves of a three-month EMI holiday on the GLA and GLC, along with an interest rate of 6.99% on select car lines. Trade-in benefits are also available for customers looking to upgrade their existing vehicles.
The campaign further introduces the Key-to-Key programme for select GLE and GLS models. Under this initiative, eligible customers can upgrade to a new variant after 24 months with zero down payment, offering greater flexibility throughout the ownership cycle.
The ‘Dream Days’ campaign forms part of Mercedes-Benz India’s broader 360-degree festive strategy, which focuses on delivering a premium experience across multiple customer touchpoints. The campaign combines financial offerings with on-ground initiatives to build festive momentum across key markets.
The financial benefits offered under Dream Days are available in addition to Mercedes-Benz Financial Services’ existing STAR Agility+ product. The programme combines service packages, assured buy-back value and extended warranty with flexible ownership options at the end of the contract.
With more than 50 Mercedes-Benz vehicles delivered in Kerala during Onam, the Dream Days campaign marks a positive beginning to the company’s 2026 festive season in the state.
