MINI India has introduced the MINI Online Shop. A press release said, customers can start their journey from online to on-road by simply visiting shop.mini.in, their destination for everything MINI.
They can explore the entire MINI range, configure a MINI of their choice, locate the nearest dealer, request for a test drive or quotation, calculate EMI as well as book their vehicle at the click of a button.
Mr. Vikram Pawah, President, BMW Group India, said, “Creative and optimistic by nature, MINI is always up to something new. Digitalisation is transforming our world and is now becoming an integral part of the overall customer journey. As a progressive brand MINI has always differentiated itself in engaging with its customers and fans. With the launch of the MINI online shop in India, we are able to enhance our footprint across the country, providing access to new customers while making their journey with MINI a lot safer and easier.”