BMW Group India delivered 6,604 units of BMW and MINI cars in 2020. According to a press release, BMW India registered sales of 6,092 units, MINI India of 512 units and BMW Motorrad sold 2,563 motorcycles.
The release further said that BMW India saw significant contribution of over 50 per cent coming from the locally-produced Sports Activity Vehicle (SAV) range including the BMW X1, the BMW X3 and the BMW X5. The newly-launched BMW X7 experienced astounding demand in all regions, it said. The BMW 3 Series and the BMW 5 Series continued their traditional role as strong contributors in sedan segment.
MINI India, said the release, successfully increased its market share in the premium car segment despite the difficult industry scenario. The brand posted exceptional performance and growth in the last quarter of the year. BMW Motorrad India overcame all obstacles and posted a stellar annual growth in 2020 against current trends, it added.
Mr. Vikram Pawah, President, BMW Group India, said, “BMW Group India has demonstrated resilience and determination in a tough environment full of new challenges. The strength of our brands, well-structured operations along with the dedication of our employees and dealer partners drove the business to adapt quickly and perform.”
