BMW dons new brand logo

BMW Group announced the introduction of its new brand and corporate identity for online and offline communications in India.

The BMW, BMW i and BMW M communication logos have been completely reworked, with a new logotype and new design principles.

According to a press release, the BMW brand now delivers on the expectations and visual style of today and is better suited for the digital age. #JustCantWait is the first communication campaign in India to reflect the new brand design.

In the current challenging market scenario BMW Group India has transformed all facets of its businesses leveraging new age digital technologies to better serve its customers at the comfort of their home, added the release. The campaign “reflects upon the brand’s positivity, customer-centricity and its relentless focus on bringing ‘Joy’ to its customers”, it said. Mr. Arlindo Teixeira, acting President, BMW Group India, said, “BMW has always cherished its relationship with its esteemed customers and has introduced innovative products and value-added services. The new brand design and logo stands for openness and clarity. It symbolizes the brand’s significance and relevance for mobility and driving pleasure in the future.”