BMW launches Individual 740Li M Sport Edition

BMW India on August 3 launched the Individual 740Li M Sport Edition in the country.  

The flagship model of BMW is presented in a new avatar with exclusive personalisation, iconic M performance and handcrafted precision, said a press release.

Mr. Vikram Pawah, President, BMW Group India, said, “BMW Individual is now being locally produced in India at Plant Chennai for the first time. It represents bespoke personalisation and gives a new dimension to the BMW 7 Series, an epitome of exclusivity and performance.”

According to the release, limited units of BMW Individual 740Li M Sport Edition are available at Rs 1,42,90,000. It is available in two metallic colours – Tanzanite Blue and Dravit Grey.

The Design Pure Excellence interior package sets brilliant accents that underline the contemporary, luxurious and aesthetic character with unique craftsmanship. M Sport exterior and powerful engine produce an adrenalin-rich combination to set the hearts of motorsport fans pounding, said the release.

The design of the BMW 7 Series is clearer, more modern and more emotional. Visually, the 7 makes a clear statement with an imposing presence, created by the distinctive front and rear design.

The interior offers unique and bespoke personalisation. Customisable embroidery on specially crafted BMW Individual Alcantara headrest and backrest cushions offer customers the chance to express their personality, said the release. The ‘BMW Individual’ emblem on the interior trims is a perfect fit with the design, it added.

The three-litre six-cylinder produces an output of 340 hp and a maximum torque of 450 Nm at 1,500 – 5,200 rpm. The car accelerates from 0 – 100 km / hr. in just 5.6 seconds.

BMW EfficientDynamics includes features such as 8-speed Steptronic Automatic Transmission, Auto Start-Stop, ECO PRO mode, Brake-Energy Regeneration, Electronic Power Steering, 50:50 Weight Distribution and Driving Experience Control switch.

Rear-seat Entertainment Professional allows users to access the entertainment and navigation functions from the rear seats. It now comprises two 10.2 inch full-HD touch displays with a Blu-ray player.

The safety features include six airbags, Attentiveness Assistance, Dynamic Stability Control, Dynamic Traction Control and electric parking brake with auto hold.