BMW India has launched its first-ever BMW Urban Retail Store with KUN Exclusive in Hyderabad.
Based on the BMW Facility Next concept, it is an evolution of the dealer network into a new-age interactive urban space, said a press release issued by the company.
The store, said the release, offers customers an enriched brand experience in a unique ‘phygital’ environment that combines the best physical experience with digital innovation. The facility comprises a showroom with BMW and MINI lifestyle apparel and car accessories along with a café. It is located at P Jubilee Hills, Hyderabad and is headed by Mr. Gautham Gudigopuram, Dealer Principal, KUN Exclusive.
The BMW Urban Retail Store has an integrated café with a lively, modern and interactive environment where fans will experience multiple facets of the BMW brand, its products and services. The store exclusively showcases BMW and MINI Lifestyle collection that includes apparel, electronics, die-cast miniatures, all-new BMW Cruise Bikes and an array of car accessories.
Mr. Vikram Pawah, President, BMW Group India, said, “The BMW Urban Retail Store heralds a new chapter in offering a distinctive brand experience to our customers and fans. Each element of this modern ‘phygital’ store embodies the characteristics of the BMW brand and creates a unique progressive experience.”
Mr. Gudigopuram said, “BMW is a visionary brand and we are thrilled to launch the first-ever BMW Urban Retail Store in Hyderabad. This new concept reiterates our commitment to introducing unparalleled experiences in Telangana.”