Daimler launches used vehicle biz with ‘BharatBenz Exchange’

Daimler India Commercial Vehicles (DICV) on August 7 announced the launch of ‘BharatBenz Exchange’, its new offer to the used commercial vehicle segment.

By leveraging its growing customer base and nation-wide dealer network, BharatBenz Exchange will supplement its existing new vehicle sales model by offering an exchange platform where customers can exchange their used vehicles of any brand for new or used BharatBenz vehicles, said a company press release. 

Mr. Satyakam Arya, Managing Director & CEO, Daimler India Commercial Vehicles, said, “As the number of BharatBenz owners rapidly increases, we feel it is the right time to tap the massive potential presented by the used commercial vehicle segment. We look forward to delivering BharatBenz’s superior quality, service and TCO to an even larger customer base.” 

BharatBenz Exchange will provide buyers with a carefully-picked pool of used trucks that have undergone thorough quality checks, made available via its nationwide dealership network, said the release. 

“With BharatBenz Exchange, used vehicle sellers and buyers no longer have to haggle over the right price or worry about incomplete paperwork. Our trained experts will ensure that both parties have the best customer experience,” added Mr. Rajaram Krishnamurthy, Vice-President Marketing & Sales and Customer Service.