Hyundai Motor India Foundation (HMIF), a philanthropic arm of Hyundai Motor India Limited, on January 18 began the sixth edition of its CSR initiative, ‘Safe Move’, a road safety campaign.
During the one-month campaign, Hyundai planned to reach out to Residents Welfare Associations across Delhi-NCR, Pune, Thane, Chennai and Lucknow to spread awareness about road safety and COVID through interactive engagement activities.
The initiative will touch upon all key diverse issues that individuals face while driving and educate them to adopt safe driving habits.
Under the umbrella of Hyundai’s ‘Safe Move’, the campaign is aimed at creating a positive change in the society and inspire people to adhere to traffic rules for their own safety and that of others on road.
Commenting on the initiative, Mr. SS Kim, MD & CEO, Hyundai Motor India Ltd, said, “As a responsible and caring brand, our purpose is to transform societies for a better and safer tomorrow.”