Hyundai launches 5th edition of road safety campaign

Hyundai Motor India on December 21 launched the fifth edition of its #BeTheBetterGuy road-safety campaign.

The campaign aims to drive home the importance of safe driving habits, bringing about a positive change and making Indian roads safer for all users through innovative and engaging content across platforms, said a press release by the company. .

It sends across a social message to every Indian, to ‘Be the Better Guy’ on the road and draws attention to critical issues pertaining to road safety. In addition, the campaign advocates maintaining hygiene and social distancing and cultivating the habit of wearing masks when driving or riding in the car along with periodic car sanitisation.

Launched nationwide, #BeTheBetterGuy is a holistic road safety campaign designed to create two-way communication along with registering strongly in mind of the customers and other motorists.

The campaign plans to utilise a variety of platforms such as TV, radio, print, magazine and social media.