Hyundai Motor India on December 3 launched ‘Hyundai Spotlight’ in collaboration with Universal Music India (UMI).
Hyundai Spotlight is a platform for budding artists across India to showcase their talent. The collaboration is set forth for release of first song ‘Dhoonde Sitaare’ featuring renowned singers Aastha Gill & King.
The platform will be featuring six original songs in its first year with multiple surround content programmed to represent different regions and languages across the country.
Hyundai Spotlight aims at helping emerging talents with the best artists and repertoire advice with international video production quality and promotions by leveraging UMI’s partner relations and their efforts.
Mr Tarun Garg, Director (Sales, Marketing and Service) said, “A one-of-a-kind enabler platform, Hyundai Spotlight intends to discover, incubate and promote emerging musical talent in India, reaffirming our brand thought ‘Beyond Mobility’.”
Mr Devraj Sanyal, MD & CEO of UMG, India & South Asia, said, “We have created Spotlight in partnership with our friends at Hyundai India, who are known to innovate and go where few marketers dare to.”