Ahead of the ICC Men’s T20 World Cup 2026, Hyundai Motor India Limited (HMIL) created a striking visual spectacle at Mumbai’s iconic Worli Sea Link, highlighting its prestigious global partnership with the International Cricket Council (ICC).
The high-impact projection installation transformed the landmark into a vibrant celebration of India’s passion for cricket, building excitement in the lead-up to one of the world’s most anticipated sporting events. Through the immersive visual display, Hyundai showcased its global association with the ICC, reinforcing the brand’s commitment to engaging fans through culturally relevant and emotionally resonant experiences.
The initiative reflects Hyundai Motor India’s focus on strengthening its connection with consumers by aligning with moments that unite audiences and celebrate shared sporting enthusiasm.
Speaking on this unique initiative, Mr. Virat Khullar, Head, Marketing, Hyundai Motor India Limited, said, “Cricket holds a special place in the hearts of Indians. By illuminating the Worli Sea Link, one of our country’s most iconic landmarks, we wanted to create a powerful and memorable moment that captures the excitement building around the ICC Men’s T20 World Cup. This projection reflects Hyundai’s commitment to being present wherever our customers’ passions lie and to celebrating the spirit of the game with fans across the country. As the cricketing world turns its attention to the ICC Men’s T20 World Cup 2026, Hyundai continues to drive excitement beyond the stadiums, bringing the game closer to fans through iconic brand experiences.”
This iconic activation forms part of Hyundai Motor Company’s multi-year global Premier partnership with the International Cricket Council (ICC). Through this association, Hyundai aims to celebrate cricket as a shared emotion that unites millions across geographies, cultures and generations. The ICC Men’s T20 World Cup 2026 is scheduled to commence on February 7, 2026, across India and Sri Lanka.
