BMW Group India recently launched its 2020 BMW Lifestyle Collections in the country.
The offering includes a wide range of innovative products for an urban lifestyle which underscores simplicity and long-lasting quality.
Mr. Vikram Pawah, President, BMW Group India said, “BMW Lifestyle Collection represents a modern, elegant and functional urban fashion. The use of high-quality materials and craftsmanship reflect the same quality standards that are put into the creation of BMW cars. The minimalistic and intelligently designed product range is full of panache and is perfect for those who are always on the move.”
The collection, which offers maximum comfort and a high degree of functionality, consists of apparel, jackets, sunglasses and sippers.
The range is supplemented by lifestyle articles such as the BMW Logo T-Shirt for women with a large BMW logo for fans of the brand. Strong, harmonious colours underline a modern, self-confident style. In addition to subtly elegant shades such as blue nights, wild lime, sand and midnight navy, the trend colour orange ensures an expressive look.
The highlights of the collection include the BMW Soft down Jacket for men and women and the BMW Chronograph with BMW kidney design.
BMW is also introducing innovations in lifestyle accessories with products such as – BMW Active Sports bottle, BMW Thermo Cup, BMW Active Yoga Mat, BMW Cool Bag, BMW Travel Set and products for pets.
