Mahindra & Mahindra on November 1 handed over the all-new Thar #1 to Mr. Aakash Minda, winner of the online auction.
According to a press release, Mr. Minda, CEO of Minda Corporation, placed a winning bid of Rs. 1.11 crore in the auction outdoing almost 5,500 bidders from over 500 locations across the country.
Mr. Minda opted for the fully loaded LX petrol automatic transmission convertible variant of the all-new Thar and chose Mystic Copper from a range of six shades.
Mr. Satinder Bajwa, Senior Vice-President, Sales and Customer Care, Mahindra & Mahindra Ltd, presented the Thar to Mr. Minda, in New Delhi.
Speaking on the occasion, Mr Veejay Nakra, CEO, Automotive Division, Mahindra & Mahindra Ltd, said, “I would like to congratulate Aakash Minda, as the very first owner of the all-new Thar. This is a historic moment, given the excitement the auction had created. The all-new Thar is a dynamic expression of fun, freedom and independence and will surely make a personalised statement for its owner”.
Mr. Minda said, “I am truly excited to own this much coveted Thar #1 and contribute to a relevant cause. I would like to thank Mahindra for all the personalised touches in my Thar #1 and making it even more special. After all owning the Thar #1 is not just about possession but an emotion that makes it special.”
The all-new Thar #1 comes emblazoned with the ‘Thar #1’ badge, distinguishing the owner as the very first one. Its other exclusive and distinguishing features includes customised badging on the vehicle flaunting the owner’s initials ‘A.M’ and serial number ‘1’ on the decorative plate of the dashboard and leatherette seats.
Mahindra held the online auction to raise funds for COVID-19 relief efforts. The winning bidder had the option to choose from three non-profit organisations, to donate the proceeds of the auction, and he opted for the Swades Foundation, with Mahindra matching the winning bid to bring the total donation amount to Rs. 2.22 crore.