KRAFTON India and Mahindra have formed a groundbreaking partnership to bring Mahindra’s Electric Origin SUV – BE 6 into the world of BATTLEGROUNDS MOBILE INDIA (BGMI). This collaboration provides an immersive experience, targeting India’s tech-savvy, young audience and blending gaming with automotive innovation.
With this first-of-its-kind collaboration, starting January 16, 2025, BGMI players will be able to interact with the, sporty and performance-driven Mahindra BE 6 within the game, bringing a new level of realism and excitement to the virtual battleground. Players can unlock a range of exclusive items inspired by the BE 6, including Suits like Quantum and Chrono Charge, and gameplay tools like Volt Tracer Gun, and Neon Drop BE6 Parachute, Flashvault BE 6 Backpack, SparkStrike Pan and more. Special missions during the collaboration will also reward players with unique prizes such as Mahindra Event Crates, Gifts and a chance to win real Mahindra BE 6.
“This collaboration marks a major milestone in KRAFTON India’s efforts to deliver truly immersive and localized experiences for Indian gamers”, said Seddharth Merrotra, Head of Business Development at KRAFTON India. “Mahindra, an iconic Indian brand known for innovation, and the BE 6 with its sporty and high-end tech, was a natural fit for BGMI’s futuristic and immersive universe. By integrating the BE 6 into BGMI, we’re not only bringing culturally resonant content to the game but also creating unique opportunities for our players to engage with the best of India’s innovation. Henceforth, setting a new benchmark in consumer engagement, captivating automotive and gaming enthusiasts alike. It further paves the way for many more groundbreaking updates as we continue to explore new ways to captivate our community.”
Veejay Nakra, President – Automotive Sector, Mahindra & Mahindra Ltd., and Joint Managing Director, Mahindra Electric Automobile Limited added, “At Mahindra, we are redefining electric mobility with the BE 6. Built on our revolutionary INGLO architecture and powered by MAIA, the fastest automotive mind in the world, the BE 6 is crafted for those who thrive on thrill of adventure and innovation. Our collaboration with KRAFTON India brings the BE 6 into the virtual realm of BGMI. By merging automotive excellence with gaming innovation, we aim to engage India’s vibrant, tech-savvy audience, delivering thrilling experiences.”
KRAFTON and Mahindra are offering players the chance to win a real Mahindra BE 6 eSUV through a contest in BGMI. To participate, players must complete missions in the Mahindra BE 6 Exchange Centre, collect “Nitro Wheel,” redeem the “Mahindra Event Crate,” and create a short video featuring the BE 6 in BGMI. The video should be shared on Instagram or YouTube with the hashtags #BGMIxMahindra and #UnleashTheCharge, tagging BGMI and Mahindra Electric’s official accounts. One lucky winner will take home the electric SUV. Terms and conditions apply.
