Maruti launches ‘Mobility Challenge’

Maruti Suzuki recently launched Mobility Challenge to explore new-age technologies and help growth-stage startups scale up their business.

The programme was unveiled in partnership with Hyderabad-based innovation intermediary and business incubator T-Hub.

Startups from Series A to unicorns from India and overseas have been invited for this challenge and will be expected to showcase their cutting-edge technology solutions in the mobility space. Through Mobility Challenge, MSIL is eager to partner with startups, including established players that have a ready product/solution with an existing customer base, said a press release.

Announcing the launch, Mr. Kenichi Ayukawa, Managing Director & CEO, Maruti Suzuki India Limited, said, “At Maruti Suzuki, we believe in collaborations, which help us offer new technologies in our products and services. We have been able to meaningfully engage with 17 startups under our MAIL programme in less than three years of its launch. Now, with the launch of the Mobility Challenge, we look forward to work with mature startups from India and overseas to expand and upgrade our business operations. Speed and agility will define success in Mobility Challenge.”