Maruti Suzuki India Limited (MSIL) has attained the mark of 50 lakh sales cumulatively in rural markets. With over 1,700 customised outlets in rural parts of the country, the company was the first to believe in the potential of upcountry markets, said a press release.
Today, reaping the benefits, nearly 40 per cent of the total MSIL sales come from rural markets, it added.
To align with the changing aspirations of the rural customer, recently the company also introduced Nexa, Maruti Suzuki’s premium channel in upcountry markets.
MSIL’s largest rural network helps in reaching the diverse regions of the country and provides the showroom experience, touch & feel of the vehicle to the rural customer, said the release.
The company has also set up more than 4,000 service touch-points which include 235 ‘Service-on-Wheels’ to provide after-sales support to the customers.
Mr. Shashank Srivastava, Senior Executive Director (Marketing & Sales), Maruti Suzuki India Limited, said, “Rural markets have a very special place in our business. Over the years, we have carefully studied the needs of this segment. While the aspirations of upcountry customer are very similar to those at metros, they demand more attention and care. We adopted the philosophy of ‘Go Local’ with 12,500 specially trained dealership personnel called Resident Dealer Sales Executives (RDSE), who understand the local culture and traditions to fulfill the expectation of these customers.”